DEGREE for caREERS IN creativE INDUSTRIES

Joining the School of Media, Culture & Communication at BSB means joining a community of passionate and visionary professionals, ready to reinvent media, redefine culture and revolutionise communication.
Boost your employability: our programmes provide you with the 3 skills sets recruiters are looking for:

Expertise in communication strategies and content creation
+
Cultural sensitivity and a creative vision
+
Solid business and management skills (marketing, business development, etc.)

A springboard into the creative industries

Communication · Social networks

Gaming

Cinema · TV · Streaming

Music

Culture · Performances

THE 7 Reasons to study at the School of Media, Culture & Communication at BSB

1

BSB's academic excellence, a leading business school

  • BSB is among the top 1% of management schools in the world with a triple accreditation (AACSB EQUIS, AMBA)
2

THE BEST TRAINING IN MEDIA, CULTURE AND COMMUNICATION

  • No. 1 in cultural management 8 years ago (Eduniversal)
  • 35 years of expertise of media management, culture & communication
  • Winner of the Eduniversal Pedagogy Trophies In 2024
3

A STRONG IMMERSION IN COMPANIES

  • Up to 41 months of professional experience with internships and/or work-study programs
  • Alternation possible from 3rd year of Bachelor
  • MSc Media, Culture & Communication accessible alternately
  • Professional speakers, conferences, practical cases... You are daily in contact with businesses to build your network
4

PathfinderTh, un dispositif unique d'accompagnement

  • BSB supports you From your Day at school and until your 1 Job
  • Coaching personalized and unlimited
5

A hub for creative innovation

  • The new BSB campus in Lyon immerses you in total immersion in media, culture and communication
  • The Creative Hall : a modular space to design, produce and broadcast any form of artistic and cultural programming.
  • The Creative Lab : A studio equipped with the latest technology for video editing, podcast recording and graphic creation.
salle de cours avec étudiants et professeur
6

THE ONLY SCHOOL THAT GIVES YOU A TRIPLE SKILL

Our courses give you the 3 skills bases expected by recruiters to boost your employability:

  • Solid skills in business and management (law, finance, marketing, business development...)
  • Sectoral expertise in the fields of culture and media
  • Mastering strategies of communication, branding and content creation
7

THE BEST EXPERTS AT YOUR SIDE

  • A network of 19,000 graduates
  • Over 80 partners media, culture and communication professionals
  • Reference companies: Netflix, M6, Sony, France TV, France TV, France TV, The World, TikTok, Ubisoft...
1
/
7

A network of 19,000 Alumni

Clémentine Renard
Esport Event manager
Etienne Portais
Co-founder
Emilie Perrier
Vice President Content
Pierre Deyber
Communication officer
Jérémy Torregrosa
Programmatic manager
Marlène Masure
General manager operations

A school that trains the biggest figures in the world of media, culture & communication

portrait michel drappier
Alain PIERRE
Berwa
BSB'16
Producteur d'aya Nakamura
Marine
LB
@marinelbars
BSB'18
Franck
Phan
BSB'01
Saez's composer and guitarist
Batzair
BSB'18
content creator
@batzair
Pierre
Croce
BSB'11
content creator
@pierrecroce
Elsa
Muse
BSB'10
content creator
@elsamuse
Alain PIERRE
Berwa
BSB'16
Aya Nakamura's producer
Marine
LB
BSB'18
@marinelbars
Franck
Phan
BSB'01
Compositeur et guitariste de Saez
Batzair
BSB'18
créateur de contenu
@batzair
Pierre
Croce
BSB'11
créateur de contenu
@pierrecroce
Elsa
Muse
BSB'10
créatrice de contenu
@elsamuse
Alain PIERRE
Berwa
BSB'16
Producteur d'aya Nakamura
Marine
LB
@marinelbars
BSB'18
Franck
Phan
BSB'01
Compositeur et guitariste de Saez
Batzair
BSB'18
créateur de contenu
@batzair
Pierre
Croce
BSB'11
créateur de contenu
@pierrecroce
Elsa
Muse
BSB'10
créatrice de contenu
@elsamuse

The school of Media, Culture & Communication in figures

NO.1

French in cultural management for the past 8 years

(Eduniversal)

35

Years of expertise

80

expert stakeholders and partners in the sector

41

months of combined professional experience with internships and work-study programmes

The companies that recruited our students

Your career development is our priority. Thanks to our solid network in France, which is supported by partnerships with industry leaders, our school is recognised for its expertise, and opens the doors to companies that actively recruit our students.

Focus on Lyon

Lyon 2E cultural and artistic metropolis in France

Cultural reference city
Lyon welcomes more than 4 million visitors a year who are attracted by its UNESCO heritage and world-renowned events such as the Biennale of Contemporary Art or the Festival of Lights...

Booming creative scene
Lyon is ranked among the 10 best European cities for creative industries.
(EY Attractiveness Survey, CCI Lyon Métropole) Ubisoft, Arkane Studios, Bandai Namco, Eden Games, Artefacts Studio contribute to the influence of Lyon in the video game industry internationally.

Center of excellence in media and communication
More than 300 companies in audiovisual production, journalism and digital communication. (CCI Lyon Metropole, PIXEL cluster)

Lyon has more than 500 startups in design, media and digital arts. (French Tech One Lyon St-Étienne, Lyon Metropolis)

Studying in this environment is a great opportunity.

One new campus in Lyon for the start of the 2025 school year

At the heart of the brand new BSB campus located in the 8th district in Lyon, our school stands out as a unique place.

This modern campus offers state-of-the-art infrastructures, which are ideal for putting your learning into practice and experiencing a total immersion in media, culture and communication.

Creative spaces, professional studios and places of exchange stimulate your creativity and allow you to develop your skills in an inspiring environment:

The Creative Hall is a modular space that allows students to design, produce and broadcast any form of artistic and cultural programming, in collaboration with cultural actors. Dj set, movie screenings, exhibitions, video game launching, live creation of street art, acoustic concerts or contemporary dance performances, the Creative Hall is the ideal place to put into practice all the managerial and operational skills acquired in the course.

The Creative Lab is a studio equipped with the latest technology for video editing, podcast recording and graphic creation.

This space allows students to enhance their skills in content creation and digital communication.

Burgundy in figures

29k

Hectares of vineyards

1,247

Climates classified as a UNESCO World Heritage Site

33

Grands Crus

4,200

Winemakers, traders and cooperative cellars

84

Globally recognized appellations of controlled origin (AOC)

44

Burgundy wines in the top 50 most expensive wines in the world

Follow our news
@bsb.winespirits

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étudiantes en train de rigoler dans la rue

BSB, the school on the rise!

No. 1 in student satisfaction

Happy At School 2023 & 2024
Happy At School Women 2023 & 2024

Top 1% of business schools in the world

BSB triple accredited EQUIS, AACSB and AMBA

7th in career progression

Financial Times International Ranking 2024

No. 1 in student satisfaction

Happy At School 2023 & 2024
Happy At School Women 2023 & 2024

Top 1% of business schools in the world

BSB triple accredited EQUIS, AACSB and AMBA

7th in career progression

Financial Times International Ranking 2024