burgundy school of

Wine & Spirits

business

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in Burgundy Inside Wine & Spirits

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Here are the roots. Secrets live here. Here the past, the present and the future are cultivated. Here better than anywhere else, you nourish your passion.

You are in Burgundy. In the heart of ancestral French vineyards, in contact with the greatest experts.

Learn the know-how, receive the know-how. Cultivate this experience in turn. Rethink, transform, reinvent the economy and the management of wines and spirits of today and tomorrow.


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The PIONEER SCHOOL & global leadeR IN education & research in wine & spirits management

The School of Wine and Spirits Business is The school in the school! The global reference in wine and spirits management
Our mission? Transform yourself into a key player in this constantly evolving industry.

Join us and make us vibrate your passion at the heart of burgundy !

Edouard MOGNETTI
Director of the School of Wine & Spirits Business

Top 6 reasons to study at the School of Wine & spirits Business

excellence adémique school of wine BSB
1

Unrivalled facilities

  • BSB among the top 1% of management schools in the world with triple accreditation
  • Specialised Master in International Wine and Spirits Trade, a pioneer program for the past 30 years for 30 years, No. 1 in France (Eduniversal 2024)
  • MBA Wine & Spirits Business, No. 2 of the best international MBAs in France (Le MOCI 2022)
clos de vougeot
2

exceptional location

  • Burgundy, a region famous throughout the world for its high quality wines
  • Region close to numerous vineyards : Champagne, Rhone Valley, Switzerland...
  • The School of Wine & Spirits Business, unique institution, a pioneer and leader in education and research
cave à vin school of wine
3

Unique installations in the world

  • The Wine & Spirits Business Lab, a behavioral research laboratory dedicated to the world of wines & spirits
  • The Tasting Room, equipped with 32 workstations for tasting lessons
  • Le Cellar, a conservation cellar housing the BSB bottle collection
  • The Spirits World, a place dedicated to spirits
  • The Business Lounge, a private, refined and cosy reception area
4

Triple skill

  • Management Skills : Marketing, Management, Law and Finance courses applied to the Economy of Wines and Spirits
  • Technical skills : viticulture, oenology, sensory analysis and tasting
  • Sectoral skills : knowledge of the strategies and key players in the sector. Preparation for WSET2 and/or WSET3, a real asset for the career of students
professeurs Wine BSB
5

Outstanding faculty

  • A Master of Wine, 70 professional speakers working in companies such as Brown-Forman, Christie's, Maison Drouhin
  • 15 specialized international research professors, with multiple expertise: business, finance, law, entrepreneurship, marketing, wine tourism...
  • Distinguished researchers whose work serves, among other things, to enrich the content of programs to always be at the forefront of the sector.
salle de classe school of wine & spirits business
6

An exceptional network in the world of wines & spirits

  • A network of partners, experts in the sector
  • Regular exchanges with Industry leaders based in France and internationally suchlike Bouchard Père & Fils, Badet Clement, Maison A. Bichot...
  • Key Sponsors, main players in the field in Burgundy, who support students throughout their studies
  • 2,000 alumni joining the 19,000 BSB alumni around the world
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6

Businesses that have recruited our students

The development of your career is our priority. Thanks to our solid network in France and internationally, supported by partnerships with industry leaders, our school, recognised for its expertise, opens the doors of companies that actively recruit our students.

The School of Wine in key figures

170

Students each year

35

Years of expertise

70

Speakers who are experts in the sector

15

Dedicated research professors, 1 Master of Wine

Testimonials from our alumni

Before joining the MBA in Wine & Spirits Business at BSB Dijon, I was working in the hospitality sector, primarily focused on wine service and events, but I felt my career was plateauing. I was passionate about the wine industry, but I lacked the strategic business insight that could propel me into a leadership role. I knew that in order to grow, I needed to expand my knowledge and skill set beyond just the operational side.

The MBA at BSB Dijon was transformative. It gave me a comprehensive understanding of the wine and spirits business, blending theoretical knowledge with practical applications through numerous field trips. I had the opportunity to collaborate with peers from all over the world, and I formed lasting relationships with industry experts who have been instrumental in my career.

Today, I hold a key account management position at the leading wine importer in The Netherlands, where I oversee retail sales and strategy. Without the MBA, it would have been difficult for me to break into a strategic role of this calibre. The program not only boosted my confidence but also provided me with the tools and network to navigate the competitive landscape of the global wine industry. My current role is strategically positioning me for a managerial position in the near future.

Hidde-Jurre Griffioen

CIVS Alumni BSB'19 - Export Manager Global Travel Retail

The Specialized Master in International Wine & Spirits Trade gave me the assurance of being able to launch myself in an ultra-specialized sector while having solid knowledge. The ability to grasp the challenges and to exchange with professionals in the sector while providing new ideas and having a critical opinion thanks to a global vision of the market. The opportunity to go everywhere in France and around the world and to meet CIVS alumni with whom there is a real spirit of solidarity.
albane lussat alumni civs bsb

Albane Lussat

CIVS Alumni BSB'19 - Export Manager Global Travel Retail

logo champagne lanson
The MS CIVS is a unique program that offers both a particularly solid technical background and a 360° overview of best practices in all areas of the wine and spirits business. More than training, it is an experience that allows you to confront your professional project with the reality of the market, to reaffirm your objectives and ambitions and thus to effectively understand the new skills in which you are trained.
clément talmo alumni BSB

Clement Talmo

CIVS Alumni BSB'19 - Export Manager

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Focus on Dijon & Bourgogne

The heart of the global wine & spirits economy

Burgundy is a region of international renown: the Climats of its vineyards benefit from unique geological and climatic conditions, and have joined UNESCO's World Heritage list for their exceptional character.

The wines produced from these centuries-old terroirs are the stuff of dreams for wine-lovers the world over: Romanée-Conti, Clos de Vougeot, Meursault, Pommard, Nuits-Saint-Georges in the heart of the Côte de Nuits and Côte de Beaune, to name but a few. These wines reflect the full diversity of Burgundy's terroir and the ancestral know-how of its winegrowers.

Studying in this environment is a great opportunity.

Dijon, a city you'll love

The school is located in the heart of Dijon, a city where exceptional heritage, contemporary art, contemporary music and gastronomy come together. Located at kilometre 0 of the Route des Grands Crus, famous for its world-renowned wines, Dijon is regularly ranked as one of the best cities in which to live and, since May 2022, is home to the Cité Internationale de la Gastronomie et du Vin, a UNESCO-recognised venue dedicated to the French art-de-vivre.

Dijon is also home to the headquarters of the OIV (Organisation Internationale de la Vigne et du Vin), the world authority for vines and wine, committed to promoting sustainable production and consumer protection.

Photo credit: Ville de Dijon - Francois Weckerle

Burgundy in figures

29k

Hectares of vineyards

1,247

Climates classified as a UNESCO World Heritage Site

33

Grands Crus

4,200

Winemakers, traders and cooperative cellars

84

Globally recognized appellations of controlled origin (AOC)

44

Burgundy wines in the top 50 most expensive wines in the world

A school designed by the greatest players from the wine world since 2008

The Key Sponsors are those who are influential in the wine world, and have the honor of sponsoring the School of Wine & Spirits Business.

By establishing a close link with these major players in the sector, you will fully immerse yourself in the environment in which you will operate. You will be inspired by their remarkable careers.

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Cécile
Tremblay
Domaine Tremblay
portrait michel drappier
Michel
Drappier
Champagne Drappier
portrait edouard baijot
Edouard
Baijot
E.&J. Gallo Winery
portrait nadine gublin
Nadine
Gublin
Domaine Jacques Prieur
portrait anne parent
Anne
Parent
Domaine Parent
portrait nathalie fevre
Nathalie
Fevre
Domaine Fèvre
portrait virginie taupenot
Virginie
Taupenot
Domaine Taupenot-merme
portrait guillaume deglise
Guillaume
Deglise
Champagne Henriot
portrait cartron judith
Judith
Cartron
Joseph Cartron
portrait rosemarie ponsot
Rose-marie
Ponsot
Domaine Ponsot
portrait nathalie tollot
Nathalie
Tollot
Domaine Tollot-Beaut
portrait sylvain pitiot
Sylvain
Pitiot
Clos de Tart
portrait anne gros
Anne
gros
Domaine ANne Gros
portrait cécile tremblay
Cécile
Tremblay
Domaine Tremblay
portrait michel drappier
Michel
Drappier
Champagne Drappier
portrait edouard baijot
Edouard
Baijot
E.&J. Gallo Winery
portrait nadine gublin
Nadine
Gublin
Domaine Jacques Prieur
portrait anne parent
Anne
Parent
Domaine Parent
portrait nathalie fevre
Nathalie
Fevre
Domaine Fèvre
portrait virginie taupenot
Virginie
Taupenot
Domaine Taupenot-merme
portrait guillaume deglise
Guillaume
Deglise
Champagne Henriot
portrait cartron judith
Judith
Cartron
Joseph Cartron
portrait rosemarie ponsot
Rose-marie
Ponsot
Domaine Ponsot
portrait nathalie tollot
Nathalie
Tollot
Domaine Tollot-Beaut
portrait sylvain pitiot
Sylvain
Pitiot
Clos de Tart
portrait anne gros
Anne
gros
Domaine ANne Gros
portrait cécile tremblay
Cécile
Tremblay
Domaine Tremblay
portrait michel drappier
Michel
Drappier
Champagne Drappier
portrait edouard baijot
Edouard
Baijot
E.&J. Gallo Winery
portrait nadine gublin
Nadine
Gublin
Domaine Jacques Prieur
portrait anne parent
Anne
Parent
Domaine Parent
portrait nathalie fevre
Nathalie
Fevre
Domaine Fèvre
portrait virginie taupenot
Virginie
Taupenot
Domaine Taupenot-merme
portrait guillaume deglise
Guillaume
Deglise
Champagne Henriot
portrait cartron judith
Judith
Cartron
Joseph Cartron
portrait rosemarie ponsot
Rose-marie
Ponsot
Domaine Ponsot
portrait nathalie tollot
Nathalie
Tollot
Domaine Tollot-Beaut
portrait sylvain pitiot
Sylvain
Pitiot
Clos de Tart
portrait anne gros
Anne
gros
Domaine ANne Gros

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Épistémê
The BSB cuvée in partnership with Armand Heitz

Every year since 2022, a student from the School of Wine & Spirits Business is offered the opportunity to participate in the complete development of a cuvée with a winegrower. This collaborative cuvée project is done in partnership with the winery. Armand Heitz located in Chassagne-Montrachet.

Transmission and sharing are fundamental concepts for me and in our profession.

In line with our Connivence cuvée, I decided in collaboration with BSB and the School of Wine & Spirits Business to offer a student the opportunity to make an original wine with me.

Armand Heitz

Winegrower