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strategy and governance

Our mission is to give to current and future managers quality education, based on our research activities and to contribute to the influence of our territory. Enrolled in an entrepreneurial approach and open to the international, our training programs contribute to the acquisition of professional expertise integrating the needs of businesses and societal accountability.

Stéphan Bourcieu

BSB's Director

Strategy and governance

Our mission is to give current and future managers quality education, based on our research activities and to contribute to the influence of our territory. Inscribed in an entrepreneurial approach and open to the international community, our training programs contribute to the acquisition of professional expertise integrating the needs of businesses and societal accountability.

Stéphan Bourcieu

Director of BSB

Our strategy

One of the key differentiators chosen by BSB, in a competitive context marked by the volume strategies undertaken by a significant number of players, is the affirmation by the School of its position as a Grande Ecole characterized by the quality of proximity and support for its students.

To achieve this, BSB is deploying a strategy based on 5 pillars - presented at the end of 2022 as part of the UP 2027 plan:

01. The primacy of the student experience
The focus is on a unique and global student experience, thanks to a close relationship, personalized support and innovative devices such as Pathfinder™.

Already recognized by its students as the business school No. 1 where life is good, BSB also wants to be a model of added value between entering and leaving the School.
02. Two campuses: places to live
The Dijon and Lyon campuses are designed to promote student well-being and engagement, with modern and collaborative spaces.

The opening of the new campus in Lyon in 2025 reflects BSB's ambition to assert itself as the second business school in Lyon, and illustrates the desire to offer ever more stimulating environments, adapted to contemporary educational needs, focused on harmony and innovation.
03. Academic excellence and leadership in three areas of expertise
With its triple crown of international accreditation (AACSB, EQUIS and AMBA), BSB is one of the top 1% of business schools in the world.

Its academic excellence is reflected in its international and sector leadership in wine and spirits management, arts and creative industries management, and experimental and behavioural economics.
04. A fully international school
With more than 80 nationalities living side by side on the campuses, the school is continuing to internalise, recruiting international lecturers and welcoming a growing number of foreign students. The intercultural dimension of the school as a whole is being strengthened through a proactive approach.
05. The means to success
BSB is investing in a global transformation to ensure the success of its strategy. This includes organisational change, increased digitalisation and a strong commitment to social and environmental responsibility.

Up 2027

Since 2012, BSB has consistently pursued a strategy of upscaling in terms of academic excellence, differentiation and growth. To continue its momentum, BSB is committed to UP 2027, its new strategic plan for 2022 - 2027.

Discover our strategic plan

Our governance

BSB is an autonomous private law entity with a capital of 10,348,000 euros, registered under the name ESC Dijon — Bourgogne at the Dijon RCS under the number 823 945 753.

BSB now has the status of an EESC (consular higher education institution). This status guarantees the reinvestment of all of the establishment's profits. It also allows BSB to benefit from official recognition by the State, greater autonomy in the design of its programs, access to funding and solid partnerships with Chambers of Commerce, thus strengthening national and international credibility.

If BSB's ties with its founding members and its shareholders remain strong, it is now managed by a Management board, in charge of the management of the school and a supervisory board whose mission is to constantly monitor the School. To support management, two steering committees have also been set up:International Advisory Board (IAB) and L'Alumni Advisory Board (AAB).

Founding members
  • CCI Côte d’Or
  • AGESC (Association de Gestion de l’Ecole Supérieure de Commerce de Dijon Bourgogne)
Shareholders
  • CCI Métropole de Bourgogne
Deux banques régionales :
  • Caisse d'Epargne Bourgogne Franche Comté
  • Banque Populaire Bourgogne Franche Comté
Trois entreprises locales :
  • Central Hôtel
  • Eurogerm
  • Sherwood SA
Management board
  • Stéphan Bourcieu, Président de BSB
  • Olivier Léon, Directeur Général de BSB
Supervisory Board
Composed of 10 members appointed by the shareholders for a term of three years, 3 members elected from among the staff (tenants/substitutes) for a term of three years and 1 member appointed from among the students for a period of one year:
  • Bruno Duchesne, Chairman of Marvin Conseil and Chairman of the Supervisory Board
  • Pascal Gautheron, in his capacity as President of the CCI Métropole de Bourgogne, Vice-Chairman of the Supervisory Board
  • Dr. Ivan Ajdukovic, Professor at BSB, elected, substitute
  • Isabelle Andernack, BSB professor, elected, substitute
  • Dr. Aurore Bardey, BSB professor, elected, tenured
  • Banque Popaire Bourgogne Franche Comté, represented by François De Laportalière, its CEO
  • Stéphanie Bompas, Corporate Director, BSB'91
  • Bourgogne-Franche-Comté Savings Bank, represented by Jérôme Ballet, its CEO
  • CCI Métropole de Bourgogne, represented by Pascal Leyes, its CEO
  • Benoit De Charette de la Contrie, Company Director, Member of the Tenders Committee
  • Gérard Desbois, Company manager, BSB'71
  • Théo Grandgirard, President of the Students' Federation, student representative
  • Patrice Henry, Company manager, BSB'90, member of the AAB)
  • Paul Magand, elected to the college of other staff, incumbent
  • Denis Regnault (BSB'93 graduate), elected by the CCI Métropole de Bourgogne, member of the Consultative Committee on Markets
International Advisory Board (IAB)
He supports the School's management in activities related to international development. Its members come from major national and international institutions.
  • Jens Peter Tondel, Executive Vice President, BI Norwegian Business School, Norway
  • Prof. Andrew Gaudes, Former Dean, Brock University, Goodman School of Business, Canada
  • Prof. Zita Paprika, in charge of accreditations and international relations, Corvinus University of Budapest, Hungary
  • Jordi Diaz, Dean, EADA Barcelona, Spain
  • Prof. Simon Mercado, Executive Vice President, ESCP Europe, Campus London, United Kingdom
  • Prof. Brigitte Chanoine, Rector, ICHEC Brussels Management School, Belgium
  • Jacques Bel, former BSB'91, former Global Director of the Faculty and Research, INSEAD
  • Stéphane Voyer, former BSB'93, Senior Vice President Christian Dior France
  • Prof. Baback Yazdani, Dean, Nottingham Trent University Business School, United Kingdom
  • Andrea Gasparri, Former Special Advisor to Dean, President of the IAB, SDA Bocconi, Milan, Italy
  • Prof. Lamine Boubakar, President, UBFC
Alumni Advisory Board (AAB)
He assists the Management in the School's development strategy. It is composed of around fifty graduates with an exemplary professional career.