MBA Wine & Spirits Business

étudiant MBA Wine BSB
Prerequisites: Bachelor with 3 years of professional experience
Passion for wine and/or spirits
Dijon
16 months full-time
Taught 100% in English

Why choose the BSB Wine & Spirits Business MBA?

High-level educational content delivered by professors and professionals in the sector, leader and pioneer in wine management education
An immersive experience in the world of wine and spirits, a region that promotes the excellence of wine-making know-how all over the world
A unique group dynamic nourished by cultural and professional diversity Face-to-face courses in small teaching groups (25 students maximum) allowing reinforced monitoring and interactions A dozen nationalities coexisting within the program and feeding a rich cultural and professional diversity
Strong international openness (located in the heart of Burgundy, a world-renowned wine region, dedicated infrastructure, on campus, providing a research laboratory dedicated to wines and spirits, two wine and spirits cellars and a tasting room...)
Are you looking for strategic roles in the wine & spirits industry?
excellence adémique school of wine BSB

Whether you are looking for advance in your current career, whether you are considering a retraining in a field that you are passionate about, a business takeover, our MBA program is designed for you.

Following the MBA wine & spirits business course means having access to theone of the most comprehensive courses in the sector, at the intersection between business and passion for a field that is as demanding as it is fascinating.

Created in 2013 and fully integrated into the School of Wine & Spirits Business, the Wine & Spirits Business MBA aims to expose students to the wine and spirits industry as a whole: consumer markets, emerging markets, production areas.

The Wine & Spirits Business MBA is a course designed for high potential students, presenting a passion for wines & spirits, and with at least three years of professional experience.

Entirely focused on the professional world, this high level program, recognized byAMBA accreditation, is strongly oriented to strategy and business development. It provides students with a precise understanding of the requirements of the global market by presenting them with the subtleties of the wine and spirits business.

The Wine & Spirits Business MBA program is structured around sectoral knowledge and the acquisition of management skills. Taught at 100% in English, it also focuses on practical learning through case studies and group work on specialized topics.

The Wine & Spirits Business MBA offers a wide range of career paths. It is ideal for people looking to achieve senior management positions in industry, or to start their own business.

The Wine & Spirits Business MBA at BSB, due to its content as well as the great cultural and professional diversity of the students who join it, makes it a unique human and academic experience.

High-level educational content delivered by professors and professionals in the sector

During the MBA wine & spirits business course, you are surrounded by professors and professionals specialized in each field of the sector, including:

  • Experts from the field, but also academics : Master of Wine, winemakers, estate managers, major witnesses...
  • Professionals from recognized companies in the sector reflect the international dimension of our school.
  • A program director with a track record of 25 years of experience in the sector wines and spirits on 3 different continents
Turn your passion into a fulfilling and challenging career!

In the heart of Burgundy, a region that promotes the excellence of wine-making know-how all over the world.

An immersive experience in the world of wine and spirits

During an exceptional course, students have the opportunity to discover French vineyards, but also to travel abroad to discover other cultures, visions... :

  • 5 weeks of field trips
  • Discover the most prestigious French vineyards : Burgundy, Champagne, Alsace, Alsace, Beaujolais and Rhône
  • One Learning Expedition in New York of one week, to discover distribution, marketing and communication in an emblematic market
  • One virtual field visit to London, on the topics of export, distribution, trade, marketing and wine production
  • A seminar in partnership with the Geisenheim University (Germany)
  • Of trade shows and professional conferences led by experts in the sector
  • One Trip to Greece as part of the “International Wine Consulting” project

A solid international network

The BSB Wine & Spirits Business MBA offers you the opportunity to develop a international professional network. Thanks to the numerous contacts with industry experts, business leaders and nearly 2,000 alumni (19,000 BSB alumni), you will build privileged relationships with key players in the sector.

Seminars, visits to domains and companies, as well as projects in collaboration with professionals, will allow you to create a solid and influential network. You will join a community of alumni around the world, who can support you throughout your career.

Are you looking for strategic roles in the wine & spirits industry?

With 25 years of international experience in the wine and spirits industry, our team can offer you a career assessment to help you clarify your aspirations, define your career path and achieve your professional goals.

The Wine & Spirits Business MBA Program

Semester 1

During the first semester, you will be required to study:

  • Product knowledge
    • Viticulture & oenology
    • Sensory analysis
    • Wines of the world
    • Liquors and spirits from around the world
    • Training in WSET 2 and 3 wines as well as WSET Spirits

  • Strategic management
    • Economic environment
    • Market and players: business strategy, market assessment and analysis
    • Wine and society: the challenges of the sector: social responsibility of companies in the sector
    • Wine and spirits marketing: consumer behavior, brand positioning, brand action plan, business review, creative development process
    • Finance for companies in the wine sector

  • Law
    • Fall seminar (Champagne)
    • International and contemporary legal issues

  • Career and leadership
    • Leadership workshop
    • entrepreneurship
    • Career choice and professional image management
Semester 2

During the second semester, you will study:

  • Liquors and spirits from around the world
  • Wine/spirits sector and studies
  • Wine tourism
  • International markets and distribution
    • Export strategy
    • Negotiation training
    • Logistics

  • Innovation
    • Adopting innovation in the sector
    • Strategic planning and disruption
    • Digitalization

  • Career and leadership
    • entrepreneurship
    • Human resources and business organization
    • Professional image management

It is during the second semester that take place The study trip to New York and the participation in Prowein lounge.

How to integrate the Wine & Spirits Business MBA?

Prerequisites : hold a French Master 1, or an International Bachelor, have at least 3 years of professional experience and be driven by a real passion for wine and spirits.

To apply, you must fill out a online application. One Interview with the Program Manager to discuss your motivations will also be offered to you.

Apply online
All our admission requirements can be found in the brochure

What are the opportunities after the BSB Wine & Spirits Business MBA?

The Wine & Spirits Business MBA opens up to numerous career opportunities, in senior management positions, in the wine and spirits sector:

  • Directorate-General
  • Export Department
  • Marketing Department
  • Sales management
  • Purchasing Department
  • Department of Finances

This course gives you the opportunity to integrate a global professional network. Indeed, the BSB School of Wine & Spirits Business has 2,000 alumni from around the world who hold leadership positions in the sector. Numerous networking opportunities are offered during various events with the school's alumni.

To help you develop your career, our program director, with 25 years of international experience in the wine and spirits sector, accompanies you in a personalized way.

we are
alumni
alumni BSB
BSB'19
Miranda McCage Galmor
Marketing Director
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alumni BSB
BSB'14 and BSB'18
Michaela Daffner
Wine Buyer
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alumni BSB
BSB'13
Nicolas Lainé
Export Manager
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2023 MBA integration survey
78%
Graduation rate
100%
Professional integration rate one year after graduation (net employment rate)

The companies that recruited our students

Join the MSc Wine Management at the School of Wine & Spirits Business in Dijon

The Wine & Spirits Business MBA courses take place on the BSB campus in Dijon, BSB historic site.

You join the BSB campus located in the Dijon city center (easily accessible in public transport 5 minutes by tram from the station)... Welcomed within the School of Wine & Spirits, you benefit from all the infrastructures of this unique place, the first place in the world entirely dedicated to teaching and research in wine and spirits management:

  • The Wine & Spirits Business Lab : behavioral research laboratory dedicated to the world of wines and spirits
  • The Tasting Room : a room equipped with 32 stations for tasting courses
  • The Cellar : a storage cellar housing the BSB bottle collection
  • The Spirits World : a place dedicated to spirits
  • The Business Lounge : a private, refined and cozy reception area

A stimulating environment

Wine & Spirits Business Lab, Tasting Room, Cellar, Spirits World and Business Lounge...

What are the tuition fees for the BSB Wine & Spirits Business MBA?

For a September 2025 start date, tuition fees for the MBA are €34,000. For full details of tuition fees and all the services they include, see our brochure.

BSB — Burgundy School of Business carries out various fundraising projects with for-profit and non-profit organizations in order to further support international students in their studies at BSB. For the start of the school year in September 2025, BSB is offering scholarships for talented students from all over the world.

In order to ensure equitable distribution, scholarships are awarded based on merit and the geographic area where the candidate last graduated.

Ready to make your aspirations a reality?

Our team of experts can offer you personalised support to clarify your ambitions, map out your career path and help you achieve your goals.

Additional information

Training evaluation criteria

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Each module is subject to an evaluation that is defined according to the objectives and the skills sought. These evaluations must be most in line with the tasks requested during professional life.

They take place either during or at the end of the module, or at the end of the semester and take different forms:

  • Proof written on a table
  • Individual work in the form of a file
  • Group work
  • Individual or group oral presentation

The thesis is eliminated if a grade of at least 10 is not reached.

The program provides 664 hours of courses over the year.

Mission disability

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Our school is accessible to people with disabilities. BSB pays particular attention to equal opportunities, promoting inclusion and accessibility for all students.

We offer support adapted to each profile: organization of courses and exams, preparation for the international semester, help in your search for internships/apprenticeships, which you can find in detail on the page /of alternations, which you can find in detail on the page Mission disability.

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