Master of Science

Arts & Cultural Management

Cultural and creative industries include numerous sectors which are based on the artistic creation, the cultural production and the creative services.

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The sectors are multiple and sources of numerous outlets:

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• Visual arts: painting, sculpture, photography, digital arts...
• Music: music marketing, music publishing, shows...
• Cinema and audiovisual: movies, series, videos, television, radio...
• Edition: publishing books, newspapers, magazines...
• Video games: development, marketing and marketing of video games...
• Design and applied arts: graphic design, fashion design, industrial design...
• Publicity: creation of campaigns and advertising content...
• Cultural assets: museums, libraries, archives, management of tangible and intangible heritage...
• Live show: theater, dance, opera, circus, artistic performances...
• Digital arts: digital creation, augmented reality, virtual reality...

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During this year of specialization, prepare yourself for an experience that is both academic and practical.

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An academic background

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The MSc Arts & Cultural Management aims to provide you with a understanding of arts and culture, of their story, of their evolution in different socio-economic and political contexts.

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The Master of Science Arts & Cultural Management trains you to become future managers with a passion and interest in cultural and creative industries.

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At BSB, this program won't turn you into an artist, but it will equip you with the skills needed to manage, market, and sell cultural products, both in national and international markets.

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You are developing a hands-on experience in managing cultural events by participating in several projects organized in working groups through our Active Learning pedagogy. You also gain in-depth knowledge of the arts and creation sector through seminars and meetings with professionals in the sector.

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This program helps you develop your contacts and collaborations with artists and cultural professionals across Europe and especially in France.

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The programme includes creating a cultural logbook to develop valuable skills in critical observation, strategic thinking, and synthesizing industry dynamics.

MSc Arts & Cultural Management Programme

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The MSc Arts & Cultural Management consists of more than 430 hours of courses.

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Practical training

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Several highlights will punctuate the year of MSc Arts & Cultural Management:

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• The organization of cultural events or the development of cultural projects
• Individual work to create and present a “cultural agenda”
• An excursion to a European capital dedicated to an intensive program of study visits and conferences with decision-makers and institutional and cultural practitioners
• Of case studies, of workshops, of contemporary debates, of field visits, of conferences with professionals in the sector to enrich classroom work

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An internship to develop your professional expertise

(not mandatory)

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At the end of your year of study at the MSc Arts & Cultural Management, you can complete an internship (not mandatory).

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This professional experience, which is particularly valued by recruiters, allows the practical application of the lessons learned during the year and opens up new professional opportunities for you even before graduating in music labels, publishing houses, film and audiovisual production companies, advertising agencies, advertising agencies, theaters and live performance companies, video games, creative tech startups, design agencies, design agencies, heritage institutions and museums.

Skills developed with the MSc Arts & Cultural Management BSB

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In addition to an academic background that is essential to analyze the artistic and cultural industries sector in a comprehensive and comprehensive manner, students acquire solid skills to understand cultural entrepreneurship and marketing applied to the sector.

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They are trained in most recent trends in terms of fundraising, digitization and new communication strategies, business models, cultural project engineering and artistic marketing in an international context.

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The MSc includes conferences by industry experts and cultural industry visits of an international dimension such as Amazon to allow students to benefit from the experience of professionals and to open their network.