Master of Science
Arts & Cultural Management

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Requirements: an international Bachelor's degree in any subject or a French Master 1 (240 ECTS)

Dijon or Lyon

Master's Degree (MSc)

1 year and a half full-time

Taught in English

Why choose BSB's Master of Science (MSc) Arts & Cultural Management?

International Master's Level programme giving access to positions of managers in cultural and creative industries, both nationally and internationally

Interdisciplinary training : fundamentals of marketing, finance and management... applied to cultural and creative industries, art history courses

Outstanding faculty, teachers renowned in their field, professional speakers

Multicultural learning environment with an international network of professors, researchers, professionals in the sector and students of varied origins and backgrounds

Cultural management seminar of 4 days in a European capital (Madrid, Berlin, Rome, Brussels...) with study visits, conferences, professional meetings...

Expert conferences and visits to international cultural industries

One-year full-time program, taught entirely in English

Throw yourself in an exciting career in the cultural and creative industries

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Cultural and creative industries include numerous sectors which are based on the artistic creation, the cultural production and the creative services.

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The sectors are multiple and sources of numerous outlets:

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Visual arts: painting, sculpture, photography, digital arts...
Music: music marketing, music publishing, shows...
Cinema and audiovisual: movies, series, videos, television, radio...
Edition: publishing books, newspapers, magazines...
Video games: development, marketing and marketing of video games...
Design and applied arts: graphic design, fashion design, industrial design...
Publicity: creation of campaigns and advertising content...
Cultural assets: museums, libraries, archives, management of tangible and intangible heritage...
Live show: theater, dance, opera, circus, artistic performances...
Digital arts: digital creation, augmented reality, virtual reality...

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During this year of specialization, prepare yourself for an experience that is both academic and practical.

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An academic background

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The MSc Arts & Cultural Management aims to provide you with a understanding of arts and culture, of their story, of their evolution in different socio-economic and political contexts.

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The Master of Science Arts & Cultural Management trains you to become future managers with a passion and interest in cultural and creative industries.

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At BSB, this program won't turn you into an artist, but it will equip you with the skills needed to manage, market, and sell cultural products, both in national and international markets.

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You are developing a hands-on experience in managing cultural events by participating in several projects organized in working groups through our Active Learning pedagogy. You also gain in-depth knowledge of the arts and creation sector through seminars and meetings with professionals in the sector.

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This program helps you develop your contacts and collaborations with artists and cultural professionals across Europe and especially in France.

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The programme includes creating a cultural logbook to develop valuable skills in critical observation, strategic thinking, and synthesizing industry dynamics.

Visual arts, music, cinema, publishing, publishing, video games, advertising, cultural heritage...

So many exciting sectors where you can develop your career.

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MSc Arts & Cultural Management Program

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The MSc Arts & Cultural Management consists of more than 430 hours of courses.

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Semester 1

The Arts in context
Arts Marketing
Cultural policy and Diplomacy
Cultural Economics and Cultural Entrepreneurship
Copyright and Intellectual Property
Arts Budgeting
Cultural Project Management
Research Methods

Semester 2

Cultural Entrepreneurship (2)
Fundraising for Arts and Culture
Innovation in the and Creative Industries
Cultural Project Management (2)
Sectoral Challenges for the Arts (advanced)
Cultural Tourism
Creative Cities and Territorial Development
International Field Trip

Practical training

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Several highlights will punctuate the year of MSc Arts & Cultural Management:

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The organization of cultural events or the development of cultural projects
Individual work to create and present a “cultural agenda”
An excursion to a European capital dedicated to an intensive program of study visits and conferences with decision-makers and institutional and cultural practitioners
Of case studies, of workshops, of contemporary debates, of field visits, of conferences with professionals in the sector to enrich classroom work

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An internship to develop your professional expertise

(not mandatory)

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At the end of your year of study at the MSc Arts & Cultural Management, you can complete an internship (not mandatory).

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This professional experience, which is particularly valued by recruiters, allows the practical application of the lessons learned during the year and opens up new professional opportunities for you even before graduating in music labels, publishing houses, film and audiovisual production companies, advertising agencies, advertising agencies, theaters and live performance companies, video games, creative tech startups, design agencies, design agencies, heritage institutions and museums.

Companies that recruited our students

Skills developed with the MSc Arts & Cultural Management BSB

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In addition to an academic background that is essential to analyze the artistic and cultural industries sector in a comprehensive and comprehensive manner, students acquire solid skills to understand cultural entrepreneurship and marketing applied to the sector.

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They are trained in most recent trends in terms of fundraising, digitization and new communication strategies, business models, cultural project engineering and artistic marketing in an international context.

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The MSc includes conferences by industry experts and cultural industry visits of an international dimension such as Amazon to allow students to benefit from the experience of professionals and to open their network.

Build a career at the crossroads of culture and creativity

By joining dynamic industries such as cinema, advertising or music.

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How to join BSB's MSc Arts & Cultural Management?

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Prerequisites : hold a French Master 1, or an International Bachelor, or be in Master 2 from the Master Grande Ecole program at BSB.

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To apply, you must complete an online application form. To learn more about you, your experiences, your interests in BSB and your expectations, you will be asked to record a 30-minute one-way video interview that will take place on a specific platform for our admissions team to view and assess later.

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For a start in September 2025, you can apply online starting on November 4, 2024.

Apply

All our admission requirements can be found in the brochure

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What are the opportunities after BSB's MSc Arts & Cultural Management?

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Cultural arts industries are one of the largest employers on the international scene. Creative industries are booming.

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Students who graduate from the MSc Arts & Cultural Management are destined to become managers in the fields of visual art, performing arts, cultural heritage, cinema, advertising or publishing... in France or internationally.

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Here are some examples of possible positions after BSB's MSc Arts & Cultural Management:

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General cultural management
- Cultural Project Manager
- Cultural Program Manager
- Cultural strategy consultant
- Festival manager

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Cultural heritage
- Project manager in cultural heritage

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Visual arts
- Art Gallery Director
- Curator

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Audiovisual
- Audiovisual producer

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Marketing and communication
- Head of communication and cultural marketing

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Cultural funding
- Fundraiser

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Cinema
- Distribution manager
- Cinema marketing manager
- Broadcast manager
- Executive producer

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Music
- Label manager
- Music promotion officer
- Music Licensing Manager
- Digital Sales Manager

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Edition
- Sales manager
- Copyright officer
- Publishing Marketing Manager
- Online Sales Manager

The insertion in a few figures

CGE 2024 survey - Master Grande Ecole

85%

of our graduates find a job in less than 4 months

43%

of our graduates have a position with an international dimension

42 to 45k€

Average gross annual salary at the exit in France

48 to 54k €

Average annual gross salary in France with bonuses, 3 years after obtaining the Master Grande École BSB

93%

of our students have graduated

89%

are satisfied with the training received at BSB

we are
alumni

BSB'22

Patrycja Kolner

Project Coordinator

BSB'23

Anna Trawoeger

Luxury Client Advisor

BSB'22

Tara Saroufim

Communications & Project Manager

See all our alumni

Join the MSc Arts & Cultural Management on our Dijon campus

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Students of BSB's MSc Arts & Cultural Management join the BSB campus located in the city center of Dijon, easily accessible by public transport (5 minutes by tram from the station).

A stimulating environment

Our campuses are designed to provide a stimulating experience and to prepare for a rich and exciting career.

What are the tuition fees for the MSc Arts & Cultural Management?

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For the start of the school year in September 2025, the tuition fees for the Master of Science Arts & Cultural Management are €16,000.

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Find all the details of tuition fees and all the services they include in our brochure.

Additional information

Objectives of the programme

The Master of Science Arts & Cultural Management trains future managers with a passion and interest in the arts by providing them with the knowledge, experience, and skills to work in cultural and creative industries, both nationally and internationally.

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By enrolling in this program, you will gain direct experience in managing cultural events by participating in several projects organized in working groups through our Active Learning pedagogy. You will also gain in-depth knowledge of the arts and creation sector through seminars and meetings with professionals in the sector.

Programme evaluation criteria

Each module is subject to an evaluation that is defined according to the objectives and the skills sought. These evaluations must be most in line with the tasks requested during professional life.

They take place either during or at the end of the module, or at the end of the semester and take different forms:

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Proof written on a table
Individual work in the form of a file
Group work
Individual or group oral presentation

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The final paper is eliminated if a grade of at least 10 is not reached.

The program provides 436 hours of courses over the year.

Mission disability

Our school is accessible to people with disabilities. BSB pays particular attention to equal opportunities, promoting inclusion and accessibility for all students.

We offer support adapted to each profile: organization of courses and exams, preparation for the international semester, help in your search for internships/apprenticeships, which you can find in detail on the page /of alternations, which you can find in detail on the page Mission disability.

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