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Master of Science
Media, Culture & Communication

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Prerequisites: Bac + 3

Lyon

Bac +5

1 year and a half full-time

50% of courses in English

Why choose BSB's Master of Science (MSc) Media, Culture & Communication?

Join the School of Media, Culture & Communication of BSB is to acquire solid management skills, a sector expertise of culture and media and the mastery of communication strategies.

Degree recognized by the state: A targeted program that guarantees the quality of teaching and professional recognition.

“Learning by Doing” pedagogy: Each semester, you have the choice between organizing masterclasses, events or media training courses, to put your learning into practice.

English course: 50% of courses are taught in English.

Professional experience: 6 to 24 months of professional experience in internships and/or work-study programs.

Boosted employability: 94% of students find a job within 6 months after graduation. Our personalized Pathfinder support^TM helps you maximize your potential and seize the best professional opportunities.

Why choose BSB's MSc Media, Culture & Communication

Specialization, support, professional experiences, international openness... Discover the good reasons to join the School of Media, Culture & Communication

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Programme

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Notre MSc Media, Culture & Communication vous donne les 3 socles de compétences attendues par les recruteurs pour booster votre employabilité :

des compétences solides en business et management (droit, finance, marketing, business development…)
une expertise sectorielle dans les domaines de la culture et des médias
la maîtrise des stratégies de communication, de branding et de la création de contenu

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The MSc Media, Culture & Communication allows you to develop advanced expertise in management, marketing and communication in the media, culture and communication sectors.

With courses taught 50% in English, you have a global vision and the skills needed to evolve in international environments.

Our graduates are ready to occupy strategic roles, fully integrating the current challenges of the sectors.

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Year 1

Semester 1

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Médias & Culture

History of the arts: art, performing arts, cinema, music, publishing

Institutional and political environment for media, culture and communication

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Communication • content creation • marketing

Marketing analytics & digital resources
Management
Corporate finance
Project management
SME management and intrapreneurship

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Semester 2

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Médias & Culture

Creative economy
Digital transformation in creative industries
A.I. & creative industries

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Communication • content creation • marketing

Advanced graphic design:
- Adobe Photoshop, Adobe Premiere Pro,
- Adobe After Effects, Unity, Blender

Experiential cultural marketing

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Management

Data science

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Creative Challenge: Organization of a masterclass or an event on campus

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50% of courses taught in English

Alternance 12 mois possible. Rythme : 3 semaines en entreprise / 1 semaine à l'École

Année 2

Semester 1

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Médias & Culture

Entrepreneurship in creative industries
Sustainability in the creative industries
Structures, strategies and sectoral jobs in the creative industries
Socio-economic context of creative industries
Arts budgeting
Copyright, copyright and cultural contracts

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Professional thesis methodology

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Semestre 2

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Specialization modules

Audiovisual financing & producing
Video games financing & producing
Recording music financing & producing
Book publishing and distribution
Marketing and distribution of cultural products
Marketing and distribution of live music and performing arts

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Communication

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Professional thesis and oral defenseCreative Challenge: Organization of a masterclass or an event on campus

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Creative Challenge : Organisation d’une masterclass ou d’un évènement sur le campus

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50% of courses taught in English

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An exceptional learning environment

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At the heart of the brand new BSB campus located in the 8^th arrondissement in Lyon, our school stands out as a unique place.

This modern campus offers state-of-the-art infrastructures, ideal for putting your learning into practice and experiencing a total immersion in media, culture and communication.

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The Creative Hall is a modular space that allows students to design, produce and broadcast any form of artistic and cultural programming, in collaboration with cultural actors. Dj set, movie screening, exhibition, video game launch, video game launch, live creation of a street art work, acoustic concert or contemporary dance performance, the Creative Hall is the ideal place to put into practice all the managerial and operational skills acquired during the course.

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The creative lab is a studio equipped with the latest technology for video editing, podcast recording and graphic creation.
This space allows students to strengthen their skills in content creation and digital communication.

Turn your passion into a fulfilling and challenging career!

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Choose work-study programs from Master 1

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Follow your Master 1 and/or Master 2 training in work-study program, 100% of your tuition fees Are then supported by your host company and you will be paid.

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BSB helps you find your apprenticeship contract through interview preparation coaching and networking with our network of partner companies.

Do your Msc Media, Culture & Communication under a sandwich course

I would like to do a sandwich course

A solid professional experience

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You will have the opportunity to accumulate up to 20 months of professional experience Through internships carried out at the end of the year in companies to boost your employability.

The companies that recruited our students

How to integrate the MSc Media, Culture & Communication?

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Prerequisites : hold a French Bachelor, or an International Bachelor

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To apply, you must complete an online application form. An interview with the program manager to discuss your motivations will also be offered. Interest in media and culture will be appreciated during this interview.

Apply

What are the opportunities after the MSc Media, Culture & Communication?

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The media, culture and communication are one of the most important French employers. Creative industries are booming.

Students who graduate from our MSc are destined to become managers in the fields of media, culture & communication.

Here are some examples of possible positions after the MSc Media, Culture & Communication:

Communication manager
Head of Sales
Social Media Manager
Marketing Manager
Project manager
...

The insertion in a few figures

CGE 2024 survey - Master Grande Ecole

85%

of our graduates find a job in less than 4 months

43%

of our graduates have a position with an international dimension

42 to 45k€

Average gross annual salary at the exit in France

48 to 54k €

Average annual gross salary in France with bonuses, 3 years after obtaining the Master Grande École BSB

93%

of our students have graduated

89%

are satisfied with the training received at BSB

we are
alumni

BSB'18

Benjamin Cachot

Responsable du Pôle Culturel

BSB'23

Dorian Coppin

Sports Channel Programmer

BSB'14

Emmanuelle Lop Vip

EMEA Product manager

See all our alumni

Intégrez le MSc Media, Culture & Communication au sein de la School of Media, Culture & Communication à Lyon

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Les étudiants du MSc Media, Culture & Communication intègrent the brand new BSB Lyon campus, located in the 8th arrondissement.

State-of-the-art infrastructures

Creative Hall, Creative Lab, Digital Learning Center, Digital Learning Center, One Health Center, Lounge, Rooftop...

What are the tuition fees for the MSc Media, Culture & Communication?

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For the start of the school year in September 2025, the tuition fees for the Master of Science Media, Culture & Communication are €13,000 per year.

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Find all the details of tuition fees and all the services they include in our brochure.

Additional information

Objectives of the programme

The MSc Media, Culture & Communication is a flagship program created by BSB in 2012. Since then, a constant work of evolution has been put in place to provide the best content and the best educational approach, thanks to numerous exchanges with professionals in the sector.

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A transversal program to acquire knowledge specific to all operational functions and launch an international career in the wine, beer and spirits industry.

Programme evaluation criteria

Each module is subject to an evaluation that is defined according to the objectives and the skills sought. These evaluations must be most in line with the tasks requested during professional life. They take place either during or at the end of the module, or at the end of the semester and take different forms:

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Proof written on a table
Individual work in the form of a file
Group work
Individual or group oral presentation

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The final paper is eliminated if a grade of at least 10 is not reached. The program provides 420 hours of courses over the year.

Mission disability

Our school is accessible to people with disabilities. BSB pays particular attention to equal opportunities, promoting inclusion and accessibility for all students.

We offer support adapted to each profile: organization of courses and exams, preparation for the international semester, help in your search for internships/apprenticeships, which you can find in detail on the page /of alternations, which you can find in detail on the page Mission disability.

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