Master of Science

Media, Culture & Communication

Prerequisites: Bac + 3
Lyon
Bac +5
1 year and a half full-time
50% of courses in English

Why choose BSB's Master of Science (MSc) Media, Culture & Communication?

Join the School of Media, Culture & Communication of BSB is to acquire solid management skills, a sector expertise of culture and media and the mastery of communication strategies.
Degree recognized by the state: A targeted program that guarantees the quality of teaching and professional recognition.
“Learning by Doing” pedagogy: Each semester, you have the choice between organizing masterclasses, events or media training courses, to put your learning into practice.
English course: 50% of courses are taught in English.
Professional experience: 6 to 24 months of professional experience in internships and/or work-study programs.
Boosted employability: 94% of students find a job within 6 months after graduation. Our personalized Pathfinder supportTM helps you maximize your potential and seize the best professional opportunities.
Why choose BSB's MSc Media, Culture & Communication

Specialization, support, professional experiences, international openness... Discover the good reasons to join the School of Media, Culture & Communication

Programme

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Notre MSc Media, Culture & Communication vous donne les 3 socles de compétences attendues par les recruteurs pour booster votre employabilité :

  • des compĂ©tences solides en business et management (droit, finance, marketing, business development…)
  • une expertise sectorielle dans les domaines de la culture et des mĂ©dias
  • la maĂ®trise des stratĂ©gies de communication, de branding et de la crĂ©ation de contenu

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The MSc Media, Culture & Communication allows you to develop advanced expertise in management, marketing and communication in the media, culture and communication sectors.

With courses taught 50% in English, you have a global vision and the skills needed to evolve in international environments.

Our graduates are ready to occupy strategic roles, fully integrating the current challenges of the sectors.

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An exceptional learning environment

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At the heart of the brand new BSB campus located in the 8th arrondissement in Lyon, our school stands out as a unique place.

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This modern campus offers state-of-the-art infrastructures, ideal for putting your learning into practice and experiencing a total immersion in media, culture and communication.

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  • The Creative Hall is a modular space that allows students to design, produce and broadcast any form of artistic and cultural programming, in collaboration with cultural actors. Dj set, movie screening, exhibition, video game launch, video game launch, live creation of a street art work, acoustic concert or contemporary dance performance, the Creative Hall is the ideal place to put into practice all the managerial and operational skills acquired during the course.

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  • The creative lab is a studio equipped with the latest technology for video editing, podcast recording and graphic creation.
    This space allows students to strengthen their skills in content creation and digital communication.
Turn your passion into a fulfilling and challenging career!

Program

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Year 1

Semester 1

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MĂ©dia & Culture

  • History of the arts: art, performing arts, cinema, music, publishing
  • Institutional and political environment for media, culture and communication

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Communication • content creation • marketing

  • Marketing analytics & digital resources
  • Management
  • Corporate finance
  • Project management
  • SME management and intrapreneurship

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Semester 2

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MĂ©dia & Culture

  • Creative economy
  • Digital transformation in creative industries
  • A.I. & creative industries

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Communication • content creation • marketing

  • Advanced graphic design:
    • Adobe Photoshop, Adobe Premiere Pro,
    • Adobe After Effects, Unity, Blender
  • Experiential cultural marketing

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Management

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Data science

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Creative Challenge: Organization of a masterclass or an event on campus

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50% of courses taught in English

Année 2

Semester 1

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MĂ©dia & Culture

  • Entrepreneurship in creative industries
  • Sustainability in the creative industries
  • Structures, strategies and sectoral jobs in the creative industries
  • Socio-economic context of creative industries
  • Arts budgeting
  • Copyright, copyright and cultural contracts

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Professional thesis methodology

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Semestre 2

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Specialization modules

  • Audiovisual financing & producing
  • Video games financing & producing
  • Recording music financing & producing
  • Book publishing and distribution
  • Marketing and distribution of cultural products
  • Marketing and distribution of live music and performing arts

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Communication

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Professional thesis and oral defenseCreative Challenge: Organization of a masterclass or an event on campus

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Creative Challenge : Organisation d’une masterclass ou d’un évènement sur le campus

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50% of courses taught in English

Choose work-study programs from Master 1

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Follow your Master 1 and/or Master 2 training in work-study program, 100% of your tuition fees Are then supported by your host company and you will be paid.

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BSB helps you find your apprenticeship contract through interview preparation coaching and networking with our network of partner companies.

Do your Msc Media, Culture & Communication under a sandwich course

I would like to do a sandwich course
Ă©tudiante BSB

A solid professional experience

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You will have the opportunity to accumulate up to 20 months of professional experience Through internships carried out at the end of the year in companies to boost your employability.

The companies that recruited our students

Nos accréditations

How to integrate the MSc Media, Culture & Communication?

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Prerequisites : hold a French Bachelor, or an International Bachelor

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To apply, you must complete an online application form. An interview with the program manager to discuss your motivations will also be offered. Interest in media and culture will be appreciated during this interview.

Apply

What are the opportunities after the MSc Media, Culture & Communication?

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The media, culture and communication are one of the most important French employers. Creative industries are booming.

Students who graduate from our MSc are destined to become managers in the fields of media, culture & communication.

Here are some examples of possible positions after the MSc Media, Culture & Communication:

  • Communication manager
  • Head of Sales
  • Social Media Manager
  • Marketing Manager
  • Project manager
  • ...
The insertion in a few figures
CGE 2024 survey - Master Grande Ecole
85%
de nos diplômés trouvent un emploi en moins de 4 mois
43%
de nos diplômés ont un poste à dimension internationale
42 à 45k€
salaire brut annuel moyen de sortie en France
48 à 54k€
salaire brut annuel moyen en France avec primes, 3 ans après l’obtention du Master Grande École BSB
93%
de nos Ă©tudiants ont obtenu leur diplĂ´me
89%
sont satisfaits de la formation reçue à BSB
we are
alumni
BSB'18
Benjamin Cachot
Responsable du PĂ´le Culturel
BSB'23
Dorian Coppin
Sports Channel Programmer
BSB'14
Emmanuelle Lop Vip
EMEA Product manager

Intégrez le MSc Media, Culture & Communication au sein de la School of Media, Culture & Communication à Lyon

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Les étudiants du MSc Media, Culture & Communication intègrent the brand new BSB Lyon campus, located in the 8th arrondissement.

State-of-the-art infrastructures

Creative Hall, Creative Lab, Digital Learning Center, Digital Learning Center, One Health Center, Lounge, Rooftop...

What are the tuition fees for the MSc Media, Culture & Communication?

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For the start of the school year in September 2025, the tuition fees for the Master of Science Media, Culture & Communication are €13,000 per year.

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Find all the details of tuition fees and all the services they include in our brochure.

Additional information

Objectives of the programme

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The MSc Wine Management is a flagship program created by BSB in 2012. Since then, a constant work of evolution has been put in place to provide the best content and the best educational approach, thanks to numerous exchanges with professionals in the sector.

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A transversal program to acquire knowledge specific to all operational functions and launch an international career in the wine, beer and spirits industry.

Programme evaluation criteria

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Each module is subject to an evaluation that is defined according to the objectives and the skills sought. These evaluations must be most in line with the tasks requested during professional life. They take place either during or at the end of the module, or at the end of the semester and take different forms:

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  • Proof written on a table
  • Individual work in the form of a file
  • Group work
  • Individual or group oral presentation

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The final paper is eliminated if a grade of at least 10 is not reached. The program provides 420 hours of courses over the year.

Mission disability

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Our school is accessible to people with disabilities. BSB pays particular attention to equal opportunities, promoting inclusion and accessibility for all students.

We offer support adapted to each profile: organization of courses and exams, preparation for the international semester, help in your search for internships/apprenticeships, which you can find in detail on the page /of alternations, which you can find in detail on the page Mission disability.

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