Prerequisites: Bachelor's degree
Lyon
Bac +3
Alternance en 3ème année
French

Why choose BSB's Bachelor in Media, Culture & Communication?

Join the School of Media, Culture & Communication of BSB is to acquire solid management skills, a sector expertise of culture and media and the mastery of communication strategies.
Diploma recognized by the State : A targeted program that guarantees the quality of teaching and professional recognition.
360° approach : Study the fundamental principles of marketing, finance and management applied to media, culture and communication sectors
Concrete projects and business cases : From the first month, you work on real projects to allow you to put your skills into practice in professional contexts.
International: Boost your English with a 4-week international language seminar in one of our 13 partner universities.
Alternation in the 3rd year : Opt for work-study programs for significant professional experience.
Boosted employability: 90% of students find a job in less than 4 months after obtaining their Bachelor's degree. Our personalized Pathfinder™ support helps you maximize your potential and seize the best professional opportunities.

Our Bachelor Media, Culture & Communication programme introduces you to the fundamentals of the media, culture and communication sectors, while providing you with general management skills.

It will enable you to reveal your potential, build your own career path and acquire both professional and interpersonal skills. You're guaranteed to boost your employability.

Program

Our Bachelor Media, Culture & Communication programme introduces you to the fundamentals of the media, culture and communication sectors, while providing you with general management skills.

It will enable you to reveal your potential, build your own career path and acquire both professional and interpersonal skills. You're guaranteed to boost your employability.

During your 3 years, prepare yourself for an academic, professional, international and community experience.

Year 1 - Initial

Semester 1

Médias & Culture

  • Cultural project management
  • Introduction to art history


Communication • content creation • marketing


Management fundamentals

  • Institutional and political environment
  • Fundamentals of law
  • General accounting
  • Budget Management

Semester 2

  • Introduction to media, culture and communication management
  • Strategic challenges
  • Cultural entrepreneurship


Communication • content creation • marketing

  • Communication strategies
  • Design fundamentals
  • Graphic design: Adobe Photoshop & Illustrator


Creative Challenge: Organization of an event on campus or creation of multimedia content

LV1 : Business English

LV2 to choose from: English, German, Chinese, Chinese, Spanish, French, Italian

Intensive 4-week English course at a university in one of our 13 partner destinations

2-month internship from May to June

Year 2 - Initial

Semester 1

Médias & Culture

  • Cultural project management
  • Cultural policies
  • Deepening in the history of the arts

Communication • content creation • marketing

Fundamentals of management

  • Data analysis
  • Commercial law
  • Budget Management
  • Management control

Semester 2


Médias & Culture

  • Cultural entrepreneurship: economic model
  • Sectoral structuring of creative industries
  • Media, culture and communication management

Communication • content creation • marketing

  • Digital communication
  • Animation and video editing: Adobe After Effects, Premiere Pro

Management & business development

Creative Challenge: Organization of an event on campus or creation of multimedia content


LV1 : Business English

LV2 to choose from: English, German, Chinese, Chinese, Spanish, French, Italian

Internship of 2 to 3 months from May to July

Year 3 - Initial or Alternate

Semester 1

Médias & Culture

  • Cultural project management
  • Administration of cultural organizations
  • Copyright and creative industries contracts
  • Cultural marketing and audience development

Communication • content creation • marketing


Management

  • Manager's computer tools

Introduction to research

Semester 2

Médias & Culture

  • Cultural entrepreneurship
  • Market dynamics
  • Media, culture and communication management

Communication • content creation • marketing

  • Digital communication strategies
  • Digital creation: Unity & Blender

Creative Challenge: Support in professional projects and personal development

LV1 : Business English

LV2 to choose from: English, German, Chinese, Chinese, Spanish, French, Italian

3-month internship from May to July (optional) or 12-month work-study program

Alternance 12 mois

Rhythm: 3 weeks in business/1 week at school

Complete your 3rd year of Bachelor Media, Culture & Communication on an alternating basis

Learn more about work-study at BSB
étudiante BSB

A unique learning environment:

At the heart of the brand new BSB campus located in the 8th arrondissement in Lyon, our school stands out as a unique place.

This modern campus offers state-of-the-art infrastructures, ideal for putting your learning into practice and experiencing a total immersion in media, culture and communication.

The Creative Hall is a modular space that allows students to design, produce and broadcast any form of artistic and cultural programming, in collaboration with cultural actors. Dj set, movie screening, exhibition, video game launch, video game launch, live creation of a street art work, acoustic concert or contemporary dance performance, the Creative Hall is the ideal place to put into practice all the managerial and operational skills acquired during the course.

The creative lab is a studio equipped with the latest technology for video editing, podcast recording and graphic creation.

This space allows students to strengthen their skills in content creation and digital communication.

An international experience

Being curious, being open to other cultures and understanding international issues are qualities expected in business. At the BSB School of Media, Culture & Communication, you will be able to build a solid international experience on campus (more than 80 nationalities present, 43% of international professors) and in expatriation: plus de 80 nationalités présentes, 43% de professeurs internationaux) et en expatriation :

  • Un mois de cours intensif de Business EnglishA month of intensive Business English course in the first year in one of our 13 partner universities (Ireland, United Kingdom, Malta, Canada, Australia, New Zealand, New Zealand, New Zealand, New Zealand, South Africa, South Africa, Singapore...)13 universités partenaires (Irlande, Royaume Uni, Malte, Canada, Australie, Nouvelle-Zélande, Afrique du Sud, Singapour...)
  • Professional English courses during the 3 years of the Bachelorles 3 années de Bachelor
  • LV2 au choixLV2 of your choice during the 3 years of Bachelor (German, Spanish, Italian or Chinese)
étudiante BSB en argentine, pendant son expatriation

A solid professional experience

Up to 17 months of professional experience through internships carried out at the end of the year in a company to boost your employability.

The companies that recruited our students

Our accreditations

An associative experience

By joining one of our 20 associations, you test your management skills by working as a team on the organization of student events : integration weekend, Christmas Gala, inter-school competitions...

vie associative BSB avec des étudiants pendant une color run
An exceptional network

A network of more than 80 expert partners in the sector, leaders in media, culture & communication in France.

How to join the Bachelor in Media, Culture & Communication?

In the1st year of the Bachelor's programme

Applications for the BSB Bachelor Competition are made via the Parcoursup platform. It is open to final year students or holders of the baccalauréat. For a September 2025 start date, you can apply via the Parcoursup platform between 15 January and 13 March 2025.

En 2ème année de Bachelor

Pour les titulaires d’un Bac +1, une entrée en Bachelor 2 (initial) est possible via une étude de votre dossier et un entretien de motivation.

Candidater

For international students

For international students, it is possible to join the Bachelor Media, Culture & Communication in year 1 (3-year course), in year 2 (2-year course) or directly in year 3 (1-year course).

All our admission requirements can be found in the brochure

What are the opportunities after the Bachelor in Media, Culture & Communication?

Entering the job market

If you want to directly enter the job market after graduation, the professional integration opportunities are numerous.

The insertion in a few figures
CGE 2024 Survey - Bachelor in Management
95%
of our students have graduated
90%
of our students are satisfied with their education
92%
of our students (initial and work-study) continue their studies in Master
100%
of our Bachelor in Management graduates got a job in less than 6 months
30 to 35k€
Average starting french salary after obtaining the Bachelor in Management
40 to 45k€
Average exit french salary obtained by our Master Grande École graduates

Continue your studies

At the end of the Bachelor Media, Culture & Communication program, you will be able to:

  • Continue to specialize by continuing with a MSc Media, Culture & Communication (Bac+5 diploma) also offered at BSB as an initial or work-study program
  • Continue your studies with a Master Grande Ecole (Bac+5 diploma) also offered by BSB as an initial or work-study program

 

What professional careers are possible with this training?

Among the opportunities available after the Bachelor Media Culture & Communication, we find:

  • Business Developer
  • Business Manager
  • Communications Officer
  • Marketing Project Manager
  • Export Assistant
  • Procurement Analyst
  • Export Zone Manager
  • Buyer/Buyer Marketing Assistant
  • Marketing assistant
  • Community manager
  • Assistant Product Manager
we are
alumni
BSB'21
Nicole Hopfer
Campaign Manager, Apparel
BSB'14 and BSB'18
BSB'19
Business Development Executive
thibault benhamiche diplomé BSB
BSB'19
Jennifer Henne
Country Manager Spain

Join the Bachelor Media, Culture & Communication at the school of Media, Culture & Communication in Lyon

Bachelor Media, Culture & Communication students join the BSB Lyon campus, located in the 8th arrondissement. If you want to visit our campuses, Make an appointment.

State-of-the-art infrastructures

Creative Hall, Creative Lab, Digital Learning Center, One Health Center, Lounge, Rooftop...

What are the tuition fees for the Bachelor Media, Culture & Communication?

For the start of the school year in September 2025, the tuition fees for the Bachelor Media, Culture & Communication are €8,500 for the first year.

Find the details of the services included in our brochure.

Additional information

Programme evaluation criteria

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Each component of your training is evaluated throughout your career at BSB: academic knowledge, internships, missions, academic stays abroad.

Academic courses are evaluated on the basis of continuous checks and final checks. Evaluations can take the form of individual exams, individual or group case studies, oral presentations... Your professional experiences (internships or work-study assignments) and, where applicable, the corresponding reports or defenses, are evaluated by the teaching team and by the company.

To obtain your diploma, all course modules, internships or company missions must be validated (an average of 10/20 at least). The school does not offer competency block certification for this course.

The program provides 1,177 hours of courses over the 3 years.

Mission disability

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Our school is accessible to people with disabilities. BSB pays particular attention to equal opportunities, promoting inclusion and accessibility for all students.

We offer support adapted to each profile: organization of courses and exams, preparation for the international semester, help in your search for internships/apprenticeships, which you can find in detail on the page /of alternations, which you can find in detail on the page Mission disability.

logo grade de licencelogo diplôme visé par l'état
Diploma recognized by the State
The BSB Bachelor in Management is Bac Vise +3 by the Ministry of Higher Education, Research and Innovation, and grants the License grade. It gives access to the continuation of studies in Master Grande École (Bac +5).

RNCP Level 6 Title No.39100
Postgraduate Diploma in Management and International Business
Certifier: ESC Dijon Bourgogne.
Date of registration: 01/09/2024

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