Bachelor in Media, Culture & Communication - Burgundy School of Business

Chinese (PRC)

Company

Prerequisites: Bachelor's degree

Lyon

Bac +3

Alternance en 3^ème année

French

Why choose BSB's Bachelor in Media, Culture & Communication?

Join the School of Media, Culture & Communication of BSB is to acquire solid management skills, a sector expertise of culture and media and the mastery of communication strategies.

Diploma recognized by the State : A targeted program that guarantees the quality of teaching and professional recognition.

360° approach : Study the fundamental principles of marketing, finance and management applied to media, culture and communication sectors

Concrete projects and business cases : From the first month, you work on real projects to allow you to put your skills into practice in professional contexts.

International: Boost your English with a 4-week international language seminar in one of our 13 partner universities.

Alternation in the 3rd year : Opt for work-study programs for significant professional experience.

Boosted employability: 90% of students find a job in less than 4 months after obtaining their Bachelor's degree. Our personalized Pathfinder™ support helps you maximize your potential and seize the best professional opportunities.

Why choose BSB's Bachelor in Media, Culture & Communication?

Accompagnement, expériences professionnelles, expertise sectorielle, reconnaissance du diplôme...
Découvrez les bonnes raisons d'intégrer notre école.

Download the brochure

Our Bachelor Media, Culture & Communication programme introduces you to the fundamentals of the media, culture and communication sectors, while providing you with general management skills.

It will enable you to reveal your potential, build your own career path and acquire both professional and interpersonal skills. You're guaranteed to boost your employability.

Program

Our Bachelor Media, Culture & Communication programme introduces you to the fundamentals of the media, culture and communication sectors, while providing you with general management skills.

It will enable you to reveal your potential, build your own career path and acquire both professional and interpersonal skills. You're guaranteed to boost your employability.

During your 3 years, prepare yourself for an academic, professional, international and community experience.

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Year 1 - Initial

Semester 1

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Médias & Culture

Cultural project management
Introduction to art history

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Communication • content creation • marketing

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Management fundamentals

Institutional and political environment
Fundamentals of law
General accounting
Budget Management

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Semester 2

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Introduction to media, culture and communication management
Strategic challenges
Cultural entrepreneurship

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Communication • content creation • marketing

Communication strategies
Design fundamentals
Graphic design: Adobe Photoshop & Illustrator

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Creative Challenge: Organization of an event on campus or creation of multimedia content

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LV1 : Business English

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LV2 to choose from: English, German, Chinese, Chinese, Spanish, French, Italian

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Intensive 4-week English course at a university in one of our 13 partner destinations

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2-month internship from May to June

Year 2 - Initial

Semester 1

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Médias & Culture

Cultural project management
Cultural policies
Deepening in the history of the arts

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Communication • content creation • marketing

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Fundamentals of management

Data analysis
Commercial law
Budget Management
Management control

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Semester 2

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Médias & Culture

Cultural entrepreneurship: economic model
Sectoral structuring of creative industries
Media, culture and communication management

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Communication • content creation • marketing

Digital communication
Animation and video editing: Adobe After Effects, Premiere Pro

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Management & business development

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Creative Challenge: Organization of an event on campus or creation of multimedia content

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LV1 : Business English

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LV2 to choose from: English, German, Chinese, Chinese, Spanish, French, Italian

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Internship of 2 to 3 months from May to July

Year 3 - Initial or Alternate

Semester 1

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Médias & Culture

Cultural project management
Administration of cultural organizations
Copyright and creative industries contracts
Cultural marketing and audience development

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Communication • content creation • marketing

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Management

Manager's computer tools

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Introduction to research

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Semester 2

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Médias & Culture

Cultural entrepreneurship
Market dynamics
Media, culture and communication management

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Communication • content creation • marketing

Digital communication strategies
Digital creation: Unity & Blender

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Creative Challenge: Support in professional projects and personal development

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LV1 : Business English

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LV2 to choose from: English, German, Chinese, Chinese, Spanish, French, Italian

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3-month internship from May to July (optional) or 12-month work-study program

Alternance 12 mois

Rhythm: 3 weeks in business/1 week at school

Complete your 3rd year of Bachelor Media, Culture & Communication on an alternating basis

Learn more about work-study at BSB

A unique learning environment:

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At the heart of the brand new BSB campus located in the 8^th arrondissement in Lyon, our school stands out as a unique place.

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This modern campus offers state-of-the-art infrastructures, ideal for putting your learning into practice and experiencing a total immersion in media, culture and communication.

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The Creative Hall is a modular space that allows students to design, produce and broadcast any form of artistic and cultural programming, in collaboration with cultural actors. Dj set, movie screening, exhibition, video game launch, video game launch, live creation of a street art work, acoustic concert or contemporary dance performance, the Creative Hall is the ideal place to put into practice all the managerial and operational skills acquired during the course.

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The creative lab is a studio equipped with the latest technology for video editing, podcast recording and graphic creation.

This space allows students to strengthen their skills in content creation and digital communication.

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An international experience

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Being curious, being open to other cultures and understanding international issues are qualities expected in business. At the BSB School of Media, Culture & Communication, you will be able to build a solid international experience on campus (more than 80 nationalities present, 43% of international professors) and in expatriation: plus de 80 nationalités présentes, 43% de professeurs internationaux) et en expatriation :

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Un mois de cours intensif de Business EnglishA month of intensive Business English course in the first year in one of our 13 partner universities (Ireland, United Kingdom, Malta, Canada, Australia, New Zealand, New Zealand, New Zealand, New Zealand, South Africa, South Africa, Singapore...)13 universités partenaires (Irlande, Royaume Uni, Malte, Canada, Australie, Nouvelle-Zélande, Afrique du Sud, Singapour...)
Professional English courses during the 3 years of the Bachelorles 3 années de Bachelor
LV2 au choixLV2 of your choice during the 3 years of Bachelor (German, Spanish, Italian or Chinese)

étudiante BSB en argentine, pendant son expatriation

A solid professional experience

Up to 17 months of professional experience through internships carried out at the end of the year in a company to boost your employability.

The companies that recruited our students

An associative experience

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By joining one of our 20 associations, you test your management skills by working as a team on the organization of student events : integration weekend, Christmas Gala, inter-school competitions...

vie associative BSB avec des étudiants pendant une color run

An exceptional network

A network of more than 80 expert partners in the sector, leaders in media, culture & communication in France.

Download the brochure

How to join the Bachelor in Media, Culture & Communication?

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In the^1st year of the Bachelor's programme

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Applications for the BSB Bachelor Competition are made via the Parcoursup platform. It is open to final year students or holders of the baccalauréat. For a September 2025 start date, you can apply via the Parcoursup platform between 15 January and 13 March 2025.

All our admission requirements can be found in the brochure

Download the brochure

What are the opportunities after the Bachelor in Media, Culture & Communication?

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Entering the job market

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If you want to directly enter the job market after graduation, the professional integration opportunities are numerous.

The insertion in a few figures

CGE 2024 Survey - Bachelor in Management

95%

of our students have graduated

90%

of our students are satisfied with their education

92%

of our students (initial and work-study) continue their studies in Master

100%

of our Bachelor in Management graduates got a job in less than 6 months

30 to 35k€

Average starting french salary after obtaining the Bachelor in Management

40 to 45k€

Average exit french salary obtained by our Master Grande École graduates

Continue your studies

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At the end of the Bachelor Media, Culture & Communication program, you will be able to:

Continue to specialize by continuing with a MSc Media, Culture & Communication (Bac+5 diploma) also offered at BSB as an initial or work-study program
Continue your studies with a Master Grande Ecole (Bac+5 diploma) also offered by BSB as an initial or work-study program

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What professional careers are possible with this training?

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Among the opportunities available after the Bachelor Media Culture & Communication, we find:

Business Developer
Business Manager
Communications Officer
Marketing Project Manager
Export Assistant

Procurement Analyst
Export Zone Manager
Buyer/Buyer Marketing Assistant
Marketing assistant
Community manager
Assistant Product Manager

we are
alumni

BSB'21

Nicole Hopfer

Campaign Manager, Apparel

BSB'14 and BSB'18

BSB'19

Business Development Executive

BSB'19

Jennifer Henne

Country Manager Spain

See all our alumni

Join the Bachelor Media, Culture & Communication at the school of Media, Culture & Communication in Lyon

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Bachelor Media, Culture & Communication students join the BSB Lyon campus, located in the 8th arrondissement. If you want to visit our campuses, Make an appointment.

State-of-the-art infrastructures

Creative Hall, Creative Lab, Digital Learning Center, One Health Center, Lounge, Rooftop...

What are the tuition fees for the Bachelor Media, Culture & Communication?

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For the start of the school year in September 2025, the tuition fees for the Bachelor Media, Culture & Communication are €8,500 for the first year.

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Find the details of the services included in our brochure.

Additional information

Programme evaluation criteria

Each component of your training is evaluated throughout your career at BSB: academic knowledge, internships, missions, academic stays abroad.

Academic courses are evaluated on the basis of continuous checks and final checks. Evaluations can take the form of individual exams, individual or group case studies, oral presentations... Your professional experiences (internships or work-study assignments) and, where applicable, the corresponding reports or defenses, are evaluated by the teaching team and by the company.

To obtain your diploma, all course modules, internships or company missions must be validated (an average of 10/20 at least). The school does not offer competency block certification for this course.

The program provides 1,177 hours of courses over the 3 years.

Mission disability

Our school is accessible to people with disabilities. BSB pays particular attention to equal opportunities, promoting inclusion and accessibility for all students.

We offer support adapted to each profile: organization of courses and exams, preparation for the international semester, help in your search for internships/apprenticeships, which you can find in detail on the page /of alternations, which you can find in detail on the page Mission disability.