Our research axis

Digital leadership

“Artificial Intelligence (AI) in the business ecosystem” is the unifying theme of the Digital Leadership Axis.

In connection with BSB's dominant research areas, the Axis aims to study the challenges of implementing Artificial Intelligence in various fields of Management Sciences, with regard to the 2030 Agenda for Sustainable Development, adopted in 2015, around seventeen objectives.

Discover the 17 goals

This scientific project focuses, among others, on the following themes:

Collaborative economy

multifaceted digital markets and algorithms to discover connections

Ethics and artificial intelligence

Innovation

Artificial Intelligence and Machine Learning in Research and Development

Ethics and artificial intelligence

Automatically exploit data to design interactions during the customer's journey, adapt content and/or the offer according to the behavior, emotional state and intentions of the customer, predictive analysis, psychological analysis of the consumer traveller

Ethics and artificial intelligence

Exploring the (psychological) adoption of autonomous virtual assistant systems, such as Siri or Alexa, or neural networks such as Google's Deepmind, human-computer interactions

This is some text inside of a div block.