Master of Science
Artificial Intelligence & Digital Strategy Management

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Requirements: an international Bachelor's degree in any subject or a French Master 1 (240 ECTS)

Lyon

Master's Degree (MSc)

1 year and a half full-time

Taught in English

Why choose BSB's Master of Science (MSc) Artificial Intelligence & Digital Strategy Management?

A unique journey that combines technical and managerial skills in the field of Artificial Intelligence

A highly qualified program innovative and visionary designed with experts of companies in the digital world in Europe

A program sponsored by two digital innovation giants in France: the French Tech and la Digital League

Mixed education : professors, researchers and professionals in the sector: an opportunity to develop its network

Program taught in Lyon, the 2^nd largest digital ecosystem in France with more than 50,000 jobs in the digital field

A program of a year in full time taught entirely in English on the Lyon campus

Join one of the world's leading programs specialized in AI and digital technology for business management

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As our society is becoming more immersed in data-based technologies every day, Mastering AI tools is essential. Joining our Master of Science Artificial Intelligence & Digital Strategy Management means acquire essential skills in ever more digitized environments such as logistics and supply chains, data analysis and predictive market analysis, the automation of commercial and financial processes, the improvement of the customer experience through personalized recommendations, the development of cybersecurity solutions, the development of cybersecurity solutions, the improvement of the user experience through conversational interfaces...

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BSB has developed a program to master the technologies needed to become a successful AI manager in a rapidly evolving sector.

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The main specificity of Master of Science Artificial Intelligence & Digital Strategy Management is its cutting-edge program, unique in the world in the digital field. The course includes most of the skills necessary for leading the digitalization of organizations :

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Managerial skills and soft-skills to support change
Technical skills on AI and other advanced technologies

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During this year of specialization, prepare yourself for an experience that is both academic and practical.

An academic experience

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The MSc Artificial Intelligence & Digital Strategy Management includes more than 440 hours of instruction entirely in English in the following subjects:

Semester 1

Creativity and innovation management
Business and customer analytics
The digital world: Sociological perspectives on the digital era
Artificial intelligence and organisations
Fundamentals of digital technologies: Machine learning, deep learning, blockchain, IoT...
Advanced digital transformation

Semester 2

Social media engineering
Big data and data mining techniques
The digital project – coding and field work
Platform and digital economics
Ethics of technology
Digital content challenge
Field trip

Putting learning into practice through Active Learning

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Classroom activities are based on the principle of Active Learning so that you can immediately put the new knowledge you have learned into practice. You also participate in practical events or workshops.

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Digital Content Challenge

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You will be supervised by a technical coach and develop a fully operational product/service campaign for a business.

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Field Trip

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You will be attending a major digital event in Europe. Although the event may vary each year, the aim is to have an immersive experience in a digital environment.

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Going further in coding

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Looking to develop your coding skills with a focus on UI/UX design? You can enroll in an optional course in “advanced coding for businesses” at Wagon in Lyon.

An exceptional network

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How to integrate the MSc Artificial Intelligence & Digital Strategy Management?

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Prerequisites : hold a French Master 1, or an International Bachelor, or be in Master 2 from the Master Grande Ecole program at BSB.

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To apply, you must complete an online application form. To learn more about you, your experiences, your interests in BSB and your expectations, you will be asked to record a 30-minute one-way video interview that will take place on a specific platform for our admissions team to view and assess later.

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For a start in September 2025, you can apply online starting on November 4, 2024.

Apply

All our admission requirements can be found in the brochure

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What are the opportunities after the MSc Artificial Intelligence & Digital Strategy Management?

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Graduates of the MSc Artificial Intelligence & Digital Strategy Management will have the knowledge and know-how necessary to occupy management positions in digital functions such as:

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Digital manager
Digital marketing manager
Digital Development Manager
Digital Brand Manager
Community manager
Expert analytics
Digital transformation consultant
Digital Innovation Manager
Founder of a digital company

The insertion in a few figures

CGE 2024 survey - Master Grande Ecole

85%

of our graduates find a job in less than 4 months

43%

of our graduates have a position with an international dimension

42 to 45k€

Average gross annual salary at the exit in France

48 to 54k €

Average annual gross salary in France with bonuses, 3 years after obtaining the Master Grande École BSB

93%

of our students have graduated

89%

are satisfied with the training received at BSB

we are
alumni

BSB'23

Max Braht

Business Development Manager

BSB'24

Joel Stanley

Data Process Manager

BSB'23

Sonia Kanakabakwiye

Product Data Analyst

See all our alumni

Join BSB's MSc Artificial Intelligence & Digital Strategy Management on our Lyon campus

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The Master of Science Artificial Intelligence & Digital Strategy Management takes place at our campus in Lyon, at the heart of the second largest digital hub in France, which includes:

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4,000 companies in the digital sector
50,000 jobs
1,000 researchers

A new campus in Lyon for the start of the 2025 school year

9,000m² designed for a stimulating student experience in the heart of a dynamic city.

What is the tuition fee for the MSc Artificial Intelligence & Digital Strategy Management?

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For the start of the school year in September 2025, the tuition fees for the Master of Science Artificial Intelligence & Digital Strategy Management are €16,000.

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Find all the details of tuition fees and all the services they include in our brochure.

Additional information

Objectives of the programme

The Master of Science in Artificial Intelligence & Digital Strategy Management strengthens your ability to acquire the critical skills needed today to navigate our increasingly complex and dynamic digital world. It is one of the first global programs specializing in artificial intelligence and digital technology for business management.

Artificial intelligence is already widely used in most sectors of activity (autonomous robots in warehouses, logistics and supply chains, commercial analysis and credit assessment, etc.) It is also very present in our private lives via autonomous vehicles, home automation or even facial recognition. This field is evolving rapidly and is now experiencing exponential growth. It will soon affect all areas of the economy and society.

Programme evaluation criteria

Each module is subject to an evaluation that is defined according to the objectives and the skills sought. These evaluations must be most in line with the tasks requested during professional life.

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They take place either during or at the end of the module, or at the end of the semester and take different forms:

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Proof written on a table
Individual work in the form of a file
Group work
Individual or group oral presentation

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The final paper is eliminated if a grade of at least 10 is not reached.

The program provides 445 hours of courses over the year.

Mission disability

Our school is accessible to people with disabilities. BSB pays particular attention to equal opportunities, promoting inclusion and accessibility for all students.

We offer support adapted to each profile: organization of courses and exams, preparation for the international semester, help in your search for internships/apprenticeships, which you can find in detail on the page /of alternations, which you can find in detail on the page Mission disability.