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Master of Science
Artificial Intelligence & Digital Strategy Management

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Regular Track: 18 months
Short Track: 12 months

Lyon

MSc degree +
French Master's Degree

12 months, full-time

Taught in English

Why choose BSB's Master of Science (MSc) Artificial Intelligence & Digital Strategy Management?

A unique journey that combines technical and managerial skills in the field of Artificial Intelligence

A highly qualified programme innovative and visionary designed with experts of companies in the digital world in Europe

A programme sponsored by two digital innovation giants in France: the French Tech and la Digital League

Mixed education: professors, researchers and professionals in the sector: an opportunity to develop its network

Programme taught in Lyon, the 2^nd largest digital ecosystem in France with more than 50,000 jobs in the digital field

A program of a year in full time taught entirely in English on the Lyon campus

The program is ideal for students who aspire to hybrid careers, combining strategic and foresight leadership with AI-driven management expertise.

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Artificial intelligence is no longer optional, it is transforming and rewriting the rules of every industry. But to truly lead in the era of AI, technical literacy is not enough. You need the ability to govern, coordinate, and oversee AIl initiatives while at the same time anticipating the future with a strategic mindset to shape their impact.

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This is what BSB delivers: a program that blends strategic management of AI-driven change with the strategic vision to anticipate change, shape markets, and lead with confidence. It combines executive leadership skills with a strong managerial foundation and introduces a powerful technical skillset that sets our graduates apart.

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This unique teaching includes applied Python, data science, cloud tools, AI automation, low-code platforms, data visualization, and generative AI, as well as strategic foresight, growth marketing, anticipatory governance and robotic applications.

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Graduates will find positions as AI Consultants, Digital Product Managers, Innovation [JD1] Strategists, Digital Transformation Leaders, and Data Strategy & Foresight Specialists.

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During this year of specialization, prepare yourself for an experience that is both academic and practical.

An academic experience

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The MSc Artificial Intelligence & Digital Strategy Management includes more than 400 hours of instruction entirely in English in the following subjects:

Semester 1

Creativity and innovation management
Business and customer analytics
The digital world: Sociological perspectives on the digital era
Artificial intelligence and organisations
Fundamentals of digital technologies: Machine learning, deep learning, blockchain, IoT...
Advanced digital transformation

Semester 2

Social media engineering
Big data and data mining techniques
The digital project – coding and field work
Platform and digital economics
Ethics of technology
Digital content challenge
Field trip

Short Track programme (12 months)

AI Specialisation Courses (September - June 2027)

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MANAGERIAL MODULES

Fundamentals of tech management, Technology Foresight & Innovation management, DataScience for Decision-Making, Generative AI in Business, Anticipatory Governance & AI Ethics

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TECHNICAL MODULES

Python for Applied AI, Big Data & Customer Insights, Cloud Platforms for AI, Robotics & Autonomous Systems, Data Visualization and Storytelling (Optional)

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PROFESSIONAL MODULES

Growth Marketing, AI Automation & Low-Code Tools, AI in Business, Advanced Prompting

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EXPERIENTIAL MODULES

Digital Project Management, Capstone Project, Field Trip, Optional Internship

Regular Track programme (18 months)

Business Foundations for Regular track (March -June 2026)

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Management of Organizations
Industrial Organization and Corporate Strategy
International Business Environment
Quantitative Methods, Principles of Marketing
Accounting & Management Control
Corporate Finance
Elective courses
French as foreign language

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AI Specialisation Courses (September - June 2027)

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MANAGERIALMODULES

Fundamentals of tech management, Technology Foresight & Innovation management, DataScience for Decision-Making, Generative AI in Business, Anticipatory Governance & AI Ethics

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TECHNICAL MODULES

Python for Applied AI, Big Data & Customer Insights, Cloud Platforms for AI, Robotics & Autonomous Systems, Data Visualization and Storytelling (Optional)

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PROFESSIONALMODULES

Growth Marketing, AI Automation & Low-Code Tools, AI in Business, Advanced Prompting

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EXPERIENTIAL MODULES

Digital Project Management, Capstone Project, Field Trip, Optional Internship

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Putting learning into practice through Active Learning

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Classroom activities are based on the principle of Active Learning so that you can immediately put the new knowledge you have learned into practice. You also participate in practical events or workshops.

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Students will benefit from a 6 month-subscription to Datacamp, enabling them to build practical managerial competences along side technical understanding. In addition, they will have the opportunity to obtain valuable accreditations from leading industry partners during the program, significantly enhancing both their strategic leadership and technical credentials.

Studio-style work shops are organised in collaboration with industry professionals to foster executive-level thinking and managerial innovation.

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Field Trip

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The programme includes field trips, simulations, and real-world projects with companies to develop strategic problem-solving and leadership in digital AI contexts.

An exceptional network

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How to integrate the MSc Artificial Intelligence & Digital Strategy Management ?

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Prerequisites:

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Regular Track Programme (18 months) : an international bachelor's degree (B3) in any discipline.

‍The deadline for applications is December 14, 2025.

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Short Track Programme (12 months) : an international four-year bachelor’s degree or a

French Master 1 (240 ECTS) in business or a related discipline

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To apply, you must complete an online application form. To learn more about you, your experiences, your interests in BSB and your expectations, you will be asked to record a 30-minute one-way video interview that will take place on a specific platform for our admissions team to view and assess later.

Apply

All our admission requirements can be found in the brochure

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What are the opportunities after the MSc Artificial Intelligence & Digital Strategy Management ?

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Graduates of the MSc Artificial Intelligence & Digital Strategy Management will have the knowledge and know-how necessary to occupy management positions in digital functions such as:

AI Consultants
Digital Product Managers
Innovation Strategists
Digital Transformation Leaders
Data Strategy & Foresight Specialists

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The insertion in a few figures

CGE 2024 survey - Master Grande Ecole

85%

of our graduates find a job in less than 4 months

43%

of our graduates have a position with an international dimension

42 to 45k€

Average gross annual salary at the exit in France

48 to 54k €

Average annual gross salary in France with bonuses, 3 years after obtaining the Master Grande École BSB

93%

of our students have graduated

89%

are satisfied with the training received at BSB

we are
alumni

BSB'23

Max Braht

Business Development Manager

BSB'24

Joel Stanley

Data Process Manager

BSB'23

Sonia Kanakabakwiye

Product Data Analyst

See all our alumni

Join BSB's MSc Artificial Intelligence & Digital Strategy Management on our Lyon campus

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The Master of Science Artificial Intelligence & Digital Strategy Management takes place at our campus in Lyon, at the heart of the second largest digital hub in France, which includes:

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4,000 companies in the digital sector
50,000 jobs
1,000 researchers

A new campus in Lyon for the start of the 2025 school year

9,000m² designed for a stimulating student experience in the heart of a dynamic city.

What is the tuition fee for the MSc Artificial Intelligence & Digital Strategy Management?

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For the Regular Track programme with a start of the school year in March 2026, the tuition fees for the Master of Science Artificial Intelligence & Digital Strategy Management are €27,600.

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For the Short Track programme with a start of the school year in September 2026, the tuition fees for the Master of Science Artificial Intelligence & Digital Strategy Management are €16,500.

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Find all the details of tuition fees and all the services they include in our brochure.

Additional information

Objectives of the programme

The Master of Science in Artificial Intelligence & Digital Strategy Management strengthens your ability to acquire the critical skills needed today to navigate our increasingly complex and dynamic digital world. It is one of the first global programs specializing in artificial intelligence and digital technology for business management.

Artificial intelligence is already widely used in most sectors of activity (autonomous robots in warehouses, logistics and supply chains, commercial analysis and credit assessment, etc.) It is also very present in our private lives via autonomous vehicles, home automation or even facial recognition. This field is evolving rapidly and is now experiencing exponential growth. It will soon affect all areas of the economy and society.

Programme evaluation criteria

Each module is subject to an evaluation that is defined according to the objectives and the skills sought. These evaluations must be most in line with the tasks requested during professional life.

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They take place either during or at the end of the module, or at the end of the semester and take different forms:

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Proof written on a table
Individual work in the form of a file
Group work
Individual or group oral presentation

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The final paper is eliminated if a grade of at least 10 is not reached.

The program provides 445 hours of courses over the year.

Disability Mission

Our school is accessible to people with disabilities. BSB pays particular attention to equal opportunities, promoting inclusion and accessibility for all students.

We offer support adapted to each profile: organization of courses and exams, preparation for the international semester, help in your search for internships/apprenticeships, which you can find in detail on the page /of alternations, which you can find in detail on the page Mission disability.