BSB hosts the world's largest scientific marketing event

Academy of Marketing Science (AMS) World Marketing Congress, July 02-04 2025 at BSB Dijon

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BSB will host the next Academy of Marketing Science (AMS) World Marketing Congress, July 02-04, 2025. It is the largest international scientific event in the field of marketing, bringing together up to 450 specialists each year around several round tables, parallel sessions and special thematic sessions.

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For this edition, participants will ask the role of marketing in renewing the dynamic business landscape, around the notions of innovation, sustainability and legitimacy.

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Indeed, marketing theory and practice are important and decisive in order to better understand consumption patterns and their evolution. It is necessary for companies to implement research and development innovations for the manufacture and distribution of their products, while ensuring that their practices, at the heart of this chain, are sustainable and in compliance with the regulations to which they are subject.

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Virtuous chain

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Beyond the adoption of innovations for more sustainable practices, scientific exchanges will focus on the virtuous chain created by the adoption of such innovations, which in fact go beyond the mere manufacture of products. Innovations are spreading at the heart of the business supply chain, in the development of circular economy initiatives and encouraging more thoughtful and responsible consumption dynamics. They are therefore both virtuous for the company and its competitive advantage and for society as a whole.

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More information on the World Marketing Congress2025 and registration via these links: https://www.ams-web.org/world-marketing-congress / https://www.ams-web.org/wmc-dijon-france