Faculty Directory

Glyn ATWAL

Glyn ATWAL

Associate professor &

Département : Marketing
Équipe disciplinaire : Marketing,
Axe(s) de recherche : Wine & Spirits, ,
glyn.atwal@bsb-education.com
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Publications

Discover the
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publications of
Glyn ATWAL
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NomType de publicationAnnée
Atwal, G., Bryson, D. Ergo: Ethical Crises of a German Insurance Giant. William Davidson Institute at the University of Michigan, 2014, n°1-429-390.Études de cas2014
Atwal, G., Bryson, D. The luxury market in Africa – emerging consumer empowerment is creating a luxurious future. The African Business Review, 2013, p. 20-22.Articles dans des revues/supports digitaux professionnelles2013
Atwal, G., Bryson, D., Hultén, P. The Impact of Product Packaging on Consumers’ Purchase Decisions within a Low Involvement Category. Journal of Euromarketing, 2012, vol. 21, n°2-3, p. 124-136.Articles dans des revues à comité de lecture2012
Atwal, G., Bryson, D. Luxury Brands in Emerging Markets, Basingstocke : Editions Palgrave Macmillan, 2014, 240 p.Ouvrages2014
Atwal, G., Bryson, D. Subway Germany; Sink or Swim?. Principles and Practice of Marketing, 2013, n°1077.Études de cas2013
Williams, A., Atwal, G. The hedonistic consumption of luxury and iconic wines. In: Hennings, N., Wiedeman, D.G. (coord.). The Luxury Handbook, Wiesbaden: Springer Gabler, 2012, p. 379-395.Chapitres d’ouvrages2012
Atwal, G., Bryson, D. Subway derailed: the case of Germany. Foundations of Marketing, 2012, n°1078.Études de cas2012
Bryson, D., Atwal, G. Antecedents of Attitude towards the Adoption of Internet Banking in Senegal. Innovations: Journal of Innovation Economics and Management, 2013, vol. 1, n°11, p. 33-54.Articles dans des revues à comité de lecture2013
Bryson, D., Atwal, G., Hultén, P. Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands. Qualitative Market Research, 2013, vol. 16, n°4, p. 393-405.Articles dans des revues à comité de lecture2013
Fonrouge, C., Loup, S., Reboud, S., Atwal, G. Entrepreneurs du luxe. Table Ronde, 8e Conférence de l’Académie de l’Entrepreneuriat et de l’Innovation, 22-25 octobre 2013, Fribourg, Suisse.Conférences académiques2013
Atwal, G., Khan, S., Von Gersdorff, J. Luxury Marketing Tactics & Strategies in Emerging Markets. World Brand Congress, 24-26 novembre 2011, Bombay, Inde.Conférences professionnelles2011
Atwal, G., Medh, K. Its’ All In The Bag. Branding Magazine, 2012, p. 27-29.Articles dans des revues/supports digitaux professionnelles2012
Atwal, G. A Fine Balance. The Smart Manager, India’s first world class management magazine, 2012, vol. 11, n°6, p. 33-35.Articles dans des revues/supports digitaux professionnelles2012
Atwal, G. Rise and shine in India. The Smart Manager, India’s first world class management magazine, 2012, vol. 11, n°5, p. 56-59.Articles dans des revues/supports digitaux professionnelles2012
Atwal, G., Jain, S. India’s Luxury – A Tale of Paradoxes. The World Financial Review, 2012, p. 62-64.Articles dans des revues/supports digitaux professionnelles2012
Atwal, G. The limits of luxury. The Smart Manager, India’s first world class management magazine, 2013, vol. 12, n°2, p. 79-81.Articles dans des revues/supports digitaux professionnelles2013
Atwal, G., Bryson, D., Hulten, P. Antecedents of extreme negative affect within the luxury sector, Luxury & Counterfeit Issues. Challenges & Prospects, 9-10 juin 2011, Genève, Suisse.Conférences académiques2011
Atwal, G., Bryson, D. Measuring the perceptions of luxury brands. A comparison between Finland and the UK. Global Conference on Business and Finance, 2-5 janvier 2011, Las Vegas, Etats-Unis.Conférences académiques2011
Vladimir, V., Hulten, P., Atwal, G. Grocery Shopping in France And Sweden: Impact of Promotions on Impulse Purchasing. 11e International Conference on Arts and Cultural Management, 24-27 mai 2011, Ljubljana, Slovénie.Conférences académiques2011
Atwal, G., Williams, A. Realms of a luxury wine experience. International Conference on Innovations & Trends in Wine Management, 22 juin 2012, Dijon, France.Conférences académiques2012
Atwal, G. The hedonistic consumption of luxury and iconic wines. 3rd Joint Research Conference, 30 mai 2012, Oxford, Royaume-Uni.Conférences académiques2012
Atwal, G., Chen, S. Determinants of Consumer Intention To Purchase Luxury Fashion Counterfeits In China And India. 4th Joint Research Conference, 24 juin 2013, Dijon, France.Conférences académiques2013
Atwal, G., Jain, S. Recognizing the Future. In: The luxury market in India, Maharajas to masses, Basingstoke: Editions Palgrave Macmillan, 2012.Chapitres d’ouvrages2012
Atwal, G., Khan, S., Bryson, D. The Communications Dilemma. In: The luxury market in India, Maharajas to masses, Basingstoke: Editions Palgrave Macmillan, 2012.Chapitres d’ouvrages2012
Atwal, G., Khan, S. Fitting In India. In: The luxury market in India, Maharajas to masses, Basingstoke: Editions Palgrave Macmillan, 2012.Chapitres d’ouvrages2012