Faculty Directory
Glyn ATWAL
Glyn ATWAL
Associate professor &
Département : Marketing
Équipe disciplinaire : Marketing,
Axe(s) de recherche : Wine & Spirits, ,
glyn.atwal@bsb-education.com
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Publications
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publications of
Glyn ATWAL
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| Atwal, G., Williams, A. Luxury Brand Marketing - The Experience is Everything!. In: Kapferer, J-N., Kernstock, J., Brexendorf, T.O., Powell, S.M. (coord.). Advances in Luxury Brand Management, Basingstoke: Palgrave Macmillan, 2017, p. 43-57. | Chapitres d’ouvrages | 2017 |
| Bryson, D., Atwal, G. Corporate Scandals – Cauldrons of Spilt Trust. The World Financial Review, 2017. | Articles dans des revues/supports digitaux professionnelles | 2017 |
| Atwal, G., Bryson, D. BE Blogs: Are marketers ready for the desi luxury shopper?. ET BrandEquity.com, 28 juin 2017,http://brandequity.economictimes.indiatimes.com/news/marketing/are-marketers-ready-for-the-desi-luxury-shopper/59346432. | Tribunes de presse | 2017 |
| Atwal, G., Bryson, D. Antecedents of Intention to use Green Banking in Germany . MMA 2017, 22-24 mars 2017, Chicago, Etats-Unis. | Conférences académiques | 2017 |
| Atwal, G., Heine, K., Crener-Ricard, S., Phan, M. Personality-Driven Luxury Brand Management. Journal of Brand Management, 2018, vol. 25, n°5, p. 474-487. | Articles dans des revues à comité de lecture | 2018 |
| Atwal, G., Bryson, D. Luxury Brands in China and India. 1ère éd., Basingstoke : Palgrave Macmillan, 2017, 256 p. | Ouvrages | 2017 |
| Atwal, G., Bryson, D., Heine, K. Antecedents of Luxury Brand Hate. The Mystique of Luxury Brands Conference , 12-13 mai 2016, Shanghai, Chine. | Conférences académiques | 2016 |
| Atwal, G., Bryson, D. Considerations on the Design of a Luxury Footprint for India. In: Thieme, W. (coord.). Luxusmarken Management. Grundlagen, Strategien und praktische Umsetzung, Wiesbaden: Springer, 2017, p. 177-186. | Chapitres d’ouvrages | 2017 |
| Sinha, N., Chaudhuri, H.R., Atwal, G., Mazumdar, S., Williams, A. Culture and Authenticity Denominations in Bengali-Themed Restaurants. In: Chand Dhiman, M. (coord.). Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations, Hershey: IGI Global, 2016, p. 265-287. | Chapitres d’ouvrages | 2016 |
| Atwal, G., Bryson, D. How the Brexit Referendum was Trumped: Personality, Protest and Patriotism. The World Financial Review, 2016. | Articles dans des revues/supports digitaux professionnelles | 2016 |
| Heine, K., Phan, M., Atwal, G. Authenticity and prestige: what luxury brands could learn from the wine industry?. Luxury Research Journal, 2016, vol. 1, n°2, p. 177-190. | Articles dans des revues à comité de lecture | 2016 |
| Atwal, G., Bryson, D., Chauhuri, A., Dave, K. Antecedents of Intention to Use Green Banking Services in India. Strategic Change, 2016, vol. 25, n°5, p. 549-565. | Articles dans des revues à comité de lecture | 2016 |
| Atwal, G., Bryson, D. The Brand Trump. The World Financial Review, 2016. | Articles dans des revues/supports digitaux professionnelles | 2016 |
| Atwal, G., Bryson, D. Subway Germany: Destination Success?. Principles and Practice of Marketing, 2016. | Études de cas | 2016 |
| Atwal, G., Bryson, D. Made in India: a new era for luxury brands?. Indian Management, 2015, p. 62-65. | Articles dans des revues/supports digitaux professionnelles | 2015 |
| Seidemann, V., Atwal, G., Heine, K. Gift culture in china: consequences for the fine wine sector. In: Capitello, R., Menival, D., Yuan, J. (coord.). The Wine Value Chain in China, Elsevier – Chandos Publishing, 2016, p. 47-62. | Chapitres d’ouvrages | 2016 |
| Atwal, G., Bryson, D. Luxury Brands in Emerging Markets - 5 Drivers of Change. LUXURYfacts, 9 avril 2015,http://www.luxuryfacts.com/index.php/pages/article/4346. | Blog | 2015 |
| Atwal, G. Is This a New Era for Chinese Luxury Brands?. Branding magazine, 16 décembre 2014,http://www.brandingmagazine.com/2014/12/16/is-this-a-new-era-for-chinese-luxury-brands/. | Blog | 2014 |
| Bryson, D., Atwal, G., Chaudhuri, H.R., Dave, K. Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions. Strategic Change, 2015, vol. 24, n°3, p. 207-223. | Articles dans des revues à comité de lecture | 2015 |
| Atwal, G., Bryson, D. Hidesign: the emergence of a global fashion brand published in Foundations of Marketing by John Fahy and David Jobber, 5th Edition. McGraw-Hill, 2015. | Études de cas | 2015 |
| Heine, K., Atwal, G., Ates, Z. Luxury wine marketing. In: Charters, S.J., Gallo, J. (coord.). Wine Business Management, Paris: Pearson, 2014, p. 235-246. | Chapitres d’ouvrages | 2014 |
| Atwal, G., Bryson, D., Parameswaran, A. Decrypting the aspiring Indian low-income consumer. The World Financial Review, 2015, p. 57-61. | Articles dans des revues/supports digitaux professionnelles | 2015 |
| Atwal, G., Bryson, D. Fast-Fashion Collaborations: Cheap but Chic, 2014. | Études de cas | 2014 |
| Atwal, G., Bryson, D. Digital Burberry: Dilemmas in Bringing Luxury Directly To The Customer, 2014. | Études de cas | 2014 |
| Atwal, G., Bryson, D. Luxury Brands Need to Chart a Course into New Frontier Markets. The World Financial Review, 2014, p. 46-48. | Articles dans des revues/supports digitaux professionnelles | 2014 |