Annuaire des professeurs
Glyn ATWAL
Glyn ATWAL
Professeur associé &
Département : Marketing
Équipe disciplinaire : Marketing,
Axe(s) de recherche : Wine & Spirits, ,
glyn.atwal@bsb-education.com
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Publications
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publications de
Glyn ATWAL
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| Atwal, G. Celebrating the luxuries of life. The Times of India, 7 novembre 2021. | Interviews | 2021 |
| Atwal, G., Bryson, D. Serving the low-income consumer in a rich economy: Dollar General racks up sales. Journal of Business Strategy, 2023, vol. 44, n°3, p. 161-167. | Articles dans des revues à comité de lecture | 2023 |
| Atwal, G., Bryson, D. Savoir Beds - Dreaming of Luxury in the 21st Century, 2021, n°521-0082-1. | Études de cas | 2021 |
| Atwal, G. Why luxury brand hate matters. Luxury Daily, 2021. | Articles dans des revues/supports digitaux professionnelles | 2021 |
| Atwal, G. 5 insights on how luxury brands can win over singles in China. Luxury Daily, 2021. | Articles dans des revues/supports digitaux professionnelles | 2021 |
| Atwal, G., Bryson, D. A Bottle of Cognac: Gift or Bribe?, 2020, n°520-0134-1. | Études de cas | 2020 |
| Atwal, G. Why Chinese consumers buy fake luxury. Luxury Daily, 2021. | Articles dans des revues/supports digitaux professionnelles | 2021 |
| Atwal, G., Bryson, D. Baume & Mercier: Winning Over the Millennial Consumer, 2021, n°521-0052-1. | Études de cas | 2021 |
| Atwal, G., Bryson, D., Williams, A. An exploratory study of the adoption of artificial intelligence in Burgundy's wine industry. Strategic Change, 2021, vol. 30, n°3, p. 299-306. | Articles dans des revues à comité de lecture | 2021 |
| Atwal, G., Bryson, D. Antecedents of intention to adopt artificial intelligence services by consumers in personal financial investing. Strategic Change, 2021, vol. 30, n°3, p. 293-298. | Articles dans des revues à comité de lecture | 2021 |
| Atwal, G. 3 reasons why "purpose" is today's hot new marketing trend. Luxury Daily, 2021. | Articles dans des revues/supports digitaux professionnelles | 2021 |
| Atwal, G. What luxury brands can learn from Burberry x Marcus Rashford. Luxury Daily, 2021. | Articles dans des revues/supports digitaux professionnelles | 2021 |
| Atwal, G. 4 Reasons Consumers Hate Your Luxury Brand. Jing Daily, 2021. | Articles dans des revues/supports digitaux professionnelles | 2021 |
| Atwal, G. 4 ways that luxury x esports will win over China's Gen Zers. Luxury Daily, 2021. | Articles dans des revues/supports digitaux professionnelles | 2021 |
| Atwal, G. The friendly flagship of the future. Luxury Daily, 2021. | Articles dans des revues/supports digitaux professionnelles | 2021 |
| Atwal, G. Is mixing and matching the new code of luxury?. Luxury Daily, 2021. | Articles dans des revues/supports digitaux professionnelles | 2021 |
| Zhang, M., Atwal, G., Kaiser, M. Corporate social irresponsibility and stakeholder ecosystems: The case of Volkswagen Dieselgate scandal. Strategic Change, 2021, vol. 30, n°1, p. 79-85. | Articles dans des revues à comité de lecture | 2021 |
| Bryson, D., Atwal, G., Hultén, P., Heine, K. Antecedents of luxury brand hate: A quantitative study. Strategic Change, 2021, vol. 30, n°1, p. 35-43. | Articles dans des revues à comité de lecture | 2021 |
| Atwal, G., Bryson, D. Retail and Covid-19: Profits Before Safety?, 2020, n°520-0120-1. | Études de cas | 2020 |
| Williams, A., Atwal, G., Bryson, D. Developing a storytelling experience: the case of craft spirits distilleries in Chicago. International Journal of Wine Business Research, 2020, vol. 32, n°4, p. 555-571. | Articles dans des revues à comité de lecture | 2020 |
| Atwal, G., Bryson, D., Kuehlwein, J. Luxury in Emerging Markets: Towards Understanding New Prestige Brands in India. In: Donzé, P-Y., Pouillard, V., Roberts, J. (coord.). The Oxford Handbook of Luxury Business, Oxford: Oxford University Press, 2020. | Chapitres d’ouvrages | 2020 |
| Atwal, G., Bryson, D., Kaiser, M. The chopsticks debacle: how brand hate flattened Dolce & Gabbana in China. Journal of Business Strategy, 2022, vol. 1, p. 37-43. | Articles dans des revues à comité de lecture | 2022 |
| Atwal, G., Kaiser, M. Coronawashing : How can firms establish moral authenticity ?. The European Business Review, 2020, p. 33-39. | Articles dans des revues/supports digitaux professionnelles | 2020 |
| Atwal, G., Kaiser, M. It's the brand, stupid: Why Donald Trump has a critical advantage in the upcoming Presidential election. The World Financial Review, 2020. | Articles dans des revues/supports digitaux professionnelles | 2020 |
| Atwal, G. Luxury resilience in a Post-Covid World. GPFO Recession Resilient Industries Forum (online), 1er juillet 2020, Londres, Royaume-Uni. | Conférences professionnelles | 2020 |