Annuaire des professeurs
Glyn ATWAL
Glyn ATWAL
Professeur associé &
Département : Marketing
Équipe disciplinaire : Marketing,
Axe(s) de recherche : Wine & Spirits, ,
glyn.atwal@bsb-education.com
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Publications
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publications de
Glyn ATWAL
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| Atwal, G. Luxury Market, trends and implications. BSB Expertises, 11 mai 2020,https://www.youtube.com/watch?v=GB_pN6sI77E&list=PL9cDxv_EZrPO9g2FyxGdTqspt6O-JFcZc&index=4. | Vidéos | 2020 |
| Atwal, G., Bryson, D. Sustainability Game, 2020, n°720-0025-1 . | Études de cas | 2020 |
| Atwal, G., Bryson, D. Managing a Diverse Workforce: Talent Recruitment, 2020, n°420-0064-1. | Études de cas | 2020 |
| Atwal, G. Featured Cases: Jamie Oliver - A Recipe for Failure. Connect - The Case Centre Newsletter, 20 avril 2020,https://www.thecasecentre.org/educators/ordering/selecting/featuredcases/JamieOliver?ueid=connect2020_3-12. | Interviews | 2020 |
| Atwal, G., Bryson, D. Influencer Marketing and Luxury Brands - Mr. Bags. The Case Centre, 2019. | Études de cas | 2019 |
| Atwal, G., Bryson, D. Jamie Oliver - A Recipe for Failure. The Case Centre, 2019. | Études de cas | 2019 |
| Atwal, G., Bryson, D. Luxury Retail Store Experience: Top or Flop?. The Case Centre, 2017, n°517-0127-1. | Études de cas | 2017 |
| Atwal, G., Bryson, D. Sexual Harassment in the Workplace: "The 5 Second Rule". The Case Centre, 2019, n°419-0016-1. | Études de cas | 2019 |
| Atwal, G. "Glocalization": Redifining Communication Models. Arab Luxury World Conference, 12-13 juin 2019, Dubai, Emirats Arabes Unis. | Conférences invitées | 2019 |
| Atwal, G. Uber-competitive: The Dynamics of an Industry on the Move . The Case Center, 2018, n°518-0142-1 . | Études de cas | 2018 |
| Atwal, G. Developing a Storytelling Experience Within Luxury Spirits Category. 55th MBAA International Conference "Cultural Consciousness in Business", 27-29 mars 2019, Chicago, Illinois, Etats-Unis. | Conférences académiques | 2019 |
| Atwal, G., Bryson, D. Global Luxury: Organizational Change and Emerging Markets since the 1970s. Edited byPierre-Yves Donzé andRika Fujioka. New York: Palgrave Macmillan, 2018. xix + 287 pp.. Business History Review, 2018, vol. 92, n°3, p. 582-584. | Évaluation d’ouvrages | 2018 |
| Atwal, G. Sotheby's - Bidding on a Digital Future . The Case Center, 2018, n°518-0126-8 . | Études de cas | 2018 |
| Atwal, G. Royal Enfield - A Revving Revival. The Case Center, 2018, n°518-0125-1 . | Études de cas | 2018 |
| Atwal, G. Starbucks - A Storm in a Coffee Cup. The Case Center, 2018, n°718-0074-1 . | Études de cas | 2018 |
| Bryson, D., Atwal, G., Crespi, R. A Comparison of Perceptions of Luxury: The Case of Finland and the UK. Journal of International Marketing Strategy, 2017, vol. 5, n°1, p. 33-47. | Articles dans des revues à comité de lecture | 2017 |
| Atwal, G., Bryson, D., Tavilla, V. Posting photos of luxury cuisine online: an exploratory study. British Food Journal, 2019, vol. 121, n°2, p. 454-465. | Articles dans des revues à comité de lecture | 2019 |
| Heine, K., He, J., Atwal, G. Managing Country-of-Origin Affiliations for Luxury Brand-Building in China. Australasian Marketing Journal, 2019, vol. 27, n°1, p. 14-23. | Articles dans des revues à comité de lecture | 2019 |
| Atwal, G., Bryson, D. Brand Hate: The Case of Starbucks in France. British Food Journal, 2019, vol. 121, n°1, p. 172-182. | Articles dans des revues à comité de lecture | 2019 |
| Atwal, G. Merger Game. The Case Center, 2018, n°318-0265-1. | Études de cas | 2018 |
| Atwal, G. 6 idiosyncrasies of the Chinese super-rich. View from ILTM, 15 septembre 2017,https://view.iltm.com/2017/09/15/6-idiosyncrasies-of-the-chinese-super-rich/. | Blog | 2017 |
| Atwal, G. India in the Spotlight. India Now Business and Economy, 11 juin 2018. | Interviews | 2018 |
| Atwal, G., Bryson, D. Marketers incognito: a luxury store evaluation in practice. European Case Clearing House, 2017, n°517-0127-1. | Études de cas | 2017 |
| Williams, A., Atwal, G., Bryson, D. Luxury Craftmanship - The Emergent Luxury Beer Market. British Food Journal, 2019, vol. 121, n°2, p. 359-370. | Articles dans des revues à comité de lecture | 2019 |
| Atwal, G., Bryson, D. Tripping on twitter. European Case Clearing House, 2017, n°517-0170-1. | Études de cas | 2017 |