Annuaire des professeurs
David MENIVAL
David MENIVAL
Professeur expert &
Département : Wine & Spirits
Équipe disciplinaire : Wine & Spirit Business,
Axe(s) de recherche : Wine & Spirits, ,
david.menival@bsb-education.com
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Publications
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publications de
David MENIVAL
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| Menival, D., Fountain, J., Charters, S.J. The evolution of French wine consumers ‘perception of a high reputation wine: the role of wine tourism in the territorial brand “Champagne”. . 2nd workshop on Gastronomy and Local Development: ‘Quality of products, quality of places, quality of experience., 5-6 novembre 2015, La Rochelle, France. | Conférences académiques | 2015 |
| Capitello, R., Charters, S.J., Menival, D. The Wine Value Chain in China: Consumers, Marketing and the Wider World, London : Elsevier, 2017, 299 p. | Ouvrages | 2017 |
| Ringeval-Deluze, A., Menival, D., Ditter, J.G. L'enjeu de la marque territoriale Champagne face aux changements des entrepreneurs institutionnels. 25th EuAWE Conference - European Association of Wine Economists, 23-25 mai 2018, Dijon, France. | Conférences académiques | 2018 |
| Menival, D., Charters, S.J. How can you improve the reputation of a territorial brand?. 10th International Conference of the Academy of Wine Business Research, 25-28 juillet 2017, Sonoma, Etats-Unis. | Conférences académiques | 2017 |
| Kunc, M., Menival, D., Charters, S.J. Champagne: the challenge of value co-creation through regional brands. International Journal of Wine Business Research, 2019, vol. 31, n°2, p. 203-220. | Articles dans des revues à comité de lecture | 2019 |
| Capitello, R., Agnoli, L., Charters, S.J., Begalli, D. Wine as a dimension of city image: Preferences of Chinese tourists for an old world wine destination. In: The Wine Value Chain in China: Consumers Marketing and the Wider World, Kidlington: Elsevier, 2016, p. 229-249. | Chapitres d’ouvrages | 2016 |
| Menival, D., Kunc, M., Charters, S.J. Values for one value: the challenge of collective brands. Application to the Champagne industry. 9th International Cool Climate Wine Symposium, 26-29 mai 2016, Brighton, Royaume-Uni. | Conférences académiques | 2016 |
| Menival, D., Fountain, J. The impact of New Zealand visitation on Chinese perceptions of New Zealand wine. 9th Academy of Wine Business Research Conference "Wine Business Research that Matters", 17-18 février 2016, Adelaide, Australie. | Conférences académiques | 2016 |
| Menival, D., Fountain, J., Charters, S.J. Can wine tourism accelerate the luxury image for a wine region? Application to the French Wines to the Chinese market. 10th AAWE Conference, 21-25 juin 2016, Bordeaux, France. | Conférences académiques | 2016 |