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NomType de publicationAnnée
Heine, K., Atwal, G., Phau, I., Phan, M. The Brand-Building Canvas: A Brand Identity Planning Model to Infuse Mystique into Luxury Brands. The Mystique of Luxury Brands Conference, 9-10 novembre 2023, Ho Chi Minh, Viêt Nam.Conférences académiques2023
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Williams, A., Atwal, G., Bryson, D. Entrepreneurial responses to Covid-19: The use of digital brand marketing events in the craft alcohol sector. Strategic Change, 2024, vol. 33, n°1, p. 23-33.Articles dans des revues à comité de lecture2024
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Guzzetti, A., Crespi, R., Atwal, G. Gaming and luxury brands: love and hate. Journal of Business Strategy, 2024, vol. 45, n°3, p. 206-213.Articles dans des revues à comité de lecture2024
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Guzzetti, A., Crespi, R., Atwal, G. Game On? The Dark Side of Luxury Brand Gamification Activities. 16th Global Brand Conference - Branding in the Metaverse, 3-5 mai 2023, Bergame, Italie.Conférences académiques2023
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Atwal, G., Bryson, D. Sustainability in Sport: Forest Green Rovers, 2023, n°523-0028-1.Études de cas2023
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Williams, A., Atwal, G., Guzzetti, A. The Covid-19 Pandemic “Effect” on Craft Alcohol Marketing. 59th MBAA International Research Conference, 22-24 mars 2023, Chicago, Etats-Unis.Conférences académiques2023
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Atwal, G., Bryson, D. Madhappy: A Streetwear Brand Redefining Coolness, 2022.Études de cas2022
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Atwal, G., Heine, K. Editorial : Luxury, entrepreneurship and innovation, pour le Volume 31 de la revue Strategic Change, 2022, France.Autres contributions2022
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Atwal, G. Luxury trends accelerated by the Covid-19 pandemic. In: Cattaneo, E. (coord.). Managing Luxury Brands. A Complete Guide to Contemporary Luxury Brand Strategies, Londres: Kogan Page, 2023Chapitre 3.Chapitres d’ouvrages2023
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Atwal, G., Heine, K. The ‘brand origin’ dilemma. In: Cattaneo, E. (coord.). Managing Luxury Brands. A Complete Guide to Contemporary Luxury Brand Strategies, Londres: Kogan Page, 2023Chapitre 9.Chapitres d’ouvrages2023
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Bryson, D., Atwal, G., Crespi, R. Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers. Strategic Change, 2022, vol. 31, n°5, p. 497-503.Articles dans des revues à comité de lecture2022
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Atwal, G., Heine, K. Editorial : Luxury, entrepreneurship, and innovation, part II, pour le Volume 31 de la revue Strategic Change, 2022, France.Autres contributions2022
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Heine, K., Atwal, G. Growing luxury brands through culture-driven innovation. Strategic Change, 2022, vol. 31, n°5, p. 533-543.Articles dans des revues à comité de lecture2022
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Atwal, G. Brand Hate Hijacked. Finnish Academy of Marketing Annual Conference, 2-3 juin 2022, Helsinki, Finlande.Conférences académiques2022
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Atwal, G., Bryson, D. Peloton - Falling Out of Step?, 2022.Études de cas2022
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Atwal, G., Hultén, P., Williams, A., Kaiser, M. Opportunity recognition and knowledge transfer in the champagne industry: A conceptual analysis. Strategic Change, 2022, vol. 31, p. 285-293.Articles dans des revues à comité de lecture2022
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Atwal, G., Bryson, D. Predictors of Crowdfunding ‘Luxury Watch’ Start-ups. MBAA International Conference, 23-25 mars 2022, Chicago, Etats-Unis.Conférences académiques2022
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Atwal, G. Finding respite in luxury while at home. The Economic Times, 23 décembre 2021.Interviews2021
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Atwal, G., Bryson, D. Kick it like Burberry, 2021, n°521-0123-1.Études de cas2021
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Atwal, G. 4 reasons to remain bullish on China's luxury market. Luxury Daily, 2021.Articles dans des revues/supports digitaux professionnelles2021
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Atwal, G. Celebrating the luxuries of life. The Times of India, 7 novembre 2021.Interviews2021
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Atwal, G., Bryson, D. Serving the low-income consumer in a rich economy: Dollar General racks up sales. Journal of Business Strategy, 2023, vol. 44, n°3, p. 161-167.Articles dans des revues à comité de lecture2023
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Atwal, G., Bryson, D. Savoir Beds - Dreaming of Luxury in the 21st Century, 2021, n°521-0082-1.Études de cas2021
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Atwal, G. Why luxury brand hate matters. Luxury Daily, 2021.Articles dans des revues/supports digitaux professionnelles2021
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Atwal, G. 5 insights on how luxury brands can win over singles in China. Luxury Daily, 2021.Articles dans des revues/supports digitaux professionnelles2021
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Atwal, G., Bryson, D. A Bottle of Cognac: Gift or Bribe?, 2020, n°520-0134-1.Études de cas2020
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Atwal, G. Why Chinese consumers buy fake luxury. Luxury Daily, 2021.Articles dans des revues/supports digitaux professionnelles2021
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Atwal, G., Bryson, D. Baume & Mercier: Winning Over the Millennial Consumer, 2021, n°521-0052-1.Études de cas2021
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Atwal, G., Bryson, D., Williams, A. An exploratory study of the adoption of artificial intelligence in Burgundy's wine industry. Strategic Change, 2021, vol. 30, n°3, p. 299-306.Articles dans des revues à comité de lecture2021
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Atwal, G., Bryson, D. Antecedents of intention to adopt artificial intelligence services by consumers in personal financial investing. Strategic Change, 2021, vol. 30, n°3, p. 293-298.Articles dans des revues à comité de lecture2021
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Atwal, G. 3 reasons why "purpose" is today's hot new marketing trend. Luxury Daily, 2021.Articles dans des revues/supports digitaux professionnelles2021
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Atwal, G. What luxury brands can learn from Burberry x Marcus Rashford. Luxury Daily, 2021.Articles dans des revues/supports digitaux professionnelles2021
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Atwal, G. 4 Reasons Consumers Hate Your Luxury Brand. Jing Daily, 2021.Articles dans des revues/supports digitaux professionnelles2021
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Atwal, G. 4 ways that luxury x esports will win over China's Gen Zers. Luxury Daily, 2021.Articles dans des revues/supports digitaux professionnelles2021
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Atwal, G. The friendly flagship of the future. Luxury Daily, 2021.Articles dans des revues/supports digitaux professionnelles2021
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Atwal, G. Is mixing and matching the new code of luxury?. Luxury Daily, 2021.Articles dans des revues/supports digitaux professionnelles2021
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Zhang, M., Atwal, G., Kaiser, M. Corporate social irresponsibility and stakeholder ecosystems: The case of Volkswagen Dieselgate scandal. Strategic Change, 2021, vol. 30, n°1, p. 79-85.Articles dans des revues à comité de lecture2021
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Bryson, D., Atwal, G., Hultén, P., Heine, K. Antecedents of luxury brand hate: A quantitative study. Strategic Change, 2021, vol. 30, n°1, p. 35-43.Articles dans des revues à comité de lecture2021
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Atwal, G., Bryson, D. Retail and Covid-19: Profits Before Safety?, 2020, n°520-0120-1.Études de cas2020
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Williams, A., Atwal, G., Bryson, D. Developing a storytelling experience: the case of craft spirits distilleries in Chicago. International Journal of Wine Business Research, 2020, vol. 32, n°4, p. 555-571.Articles dans des revues à comité de lecture2020
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Atwal, G., Bryson, D., Kuehlwein, J. Luxury in Emerging Markets: Towards Understanding New Prestige Brands in India. In: Donzé, P-Y., Pouillard, V., Roberts, J. (coord.). The Oxford Handbook of Luxury Business, Oxford: Oxford University Press, 2020.Chapitres d’ouvrages2020
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Atwal, G., Bryson, D., Kaiser, M. The chopsticks debacle: how brand hate flattened Dolce & Gabbana in China. Journal of Business Strategy, 2022, vol. 1, p. 37-43.Articles dans des revues à comité de lecture2022
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Atwal, G., Kaiser, M. Coronawashing : How can firms establish moral authenticity ?. The European Business Review, 2020, p. 33-39.Articles dans des revues/supports digitaux professionnelles2020
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Atwal, G., Kaiser, M. It's the brand, stupid: Why Donald Trump has a critical advantage in the upcoming Presidential election. The World Financial Review, 2020.Articles dans des revues/supports digitaux professionnelles2020
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Atwal, G. Luxury resilience in a Post-Covid World. GPFO Recession Resilient Industries Forum (online), 1er juillet 2020, Londres, Royaume-Uni.Conférences professionnelles2020
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Atwal, G. Luxury Market, trends and implications. BSB Expertises, 11 mai 2020,https://www.youtube.com/watch?v=GB_pN6sI77E&list=PL9cDxv_EZrPO9g2FyxGdTqspt6O-JFcZc&index=4.Vidéos2020
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Atwal, G., Bryson, D. Sustainability Game, 2020, n°720-0025-1 .Études de cas2020
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Atwal, G., Bryson, D. Managing a Diverse Workforce: Talent Recruitment, 2020, n°420-0064-1.Études de cas2020
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Atwal, G. Featured Cases: Jamie Oliver - A Recipe for Failure. Connect - The Case Centre Newsletter, 20 avril 2020,https://www.thecasecentre.org/educators/ordering/selecting/featuredcases/JamieOliver?ueid=connect2020_3-12.Interviews2020
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Atwal, G., Bryson, D. Influencer Marketing and Luxury Brands - Mr. Bags. The Case Centre, 2019.Études de cas2019
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Atwal, G., Bryson, D. Jamie Oliver - A Recipe for Failure. The Case Centre, 2019.Études de cas2019
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Atwal, G., Bryson, D. Luxury Retail Store Experience: Top or Flop?. The Case Centre, 2017, n°517-0127-1.Études de cas2017
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Atwal, G., Bryson, D. Sexual Harassment in the Workplace: "The 5 Second Rule". The Case Centre, 2019, n°419-0016-1.Études de cas2019
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Atwal, G. "Glocalization": Redifining Communication Models. Arab Luxury World Conference, 12-13 juin 2019, Dubai, Emirats Arabes Unis.Conférences invitées2019
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Atwal, G. Uber-competitive: The Dynamics of an Industry on the Move . The Case Center, 2018, n°518-0142-1 .Études de cas2018
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Atwal, G. Developing a Storytelling Experience Within Luxury Spirits Category. 55th MBAA International Conference "Cultural Consciousness in Business", 27-29 mars 2019, Chicago, Illinois, Etats-Unis.Conférences académiques2019
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Atwal, G., Bryson, D. Global Luxury: Organizational Change and Emerging Markets since the 1970s. Edited byPierre-Yves Donzé andRika Fujioka. New York: Palgrave Macmillan, 2018. xix + 287 pp.. Business History Review, 2018, vol. 92, n°3, p. 582-584.Évaluation d’ouvrages2018
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Atwal, G. Sotheby's - Bidding on a Digital Future . The Case Center, 2018, n°518-0126-8 .Études de cas2018
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Atwal, G. Royal Enfield - A Revving Revival. The Case Center, 2018, n°518-0125-1 .Études de cas2018
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Atwal, G. Starbucks - A Storm in a Coffee Cup. The Case Center, 2018, n°718-0074-1 .Études de cas2018
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Bryson, D., Atwal, G., Crespi, R. A Comparison of Perceptions of Luxury: The Case of Finland and the UK. Journal of International Marketing Strategy, 2017, vol. 5, n°1, p. 33-47.Articles dans des revues à comité de lecture2017
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Atwal, G., Bryson, D., Tavilla, V. Posting photos of luxury cuisine online: an exploratory study. British Food Journal, 2019, vol. 121, n°2, p. 454-465.Articles dans des revues à comité de lecture2019
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Heine, K., He, J., Atwal, G. Managing Country-of-Origin Affiliations for Luxury Brand-Building in China. Australasian Marketing Journal, 2019, vol. 27, n°1, p. 14-23.Articles dans des revues à comité de lecture2019
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Atwal, G., Bryson, D. Brand Hate: The Case of Starbucks in France. British Food Journal, 2019, vol. 121, n°1, p. 172-182.Articles dans des revues à comité de lecture2019
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Atwal, G. Merger Game. The Case Center, 2018, n°318-0265-1.Études de cas2018
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Atwal, G. 6 idiosyncrasies of the Chinese super-rich. View from ILTM, 15 septembre 2017,https://view.iltm.com/2017/09/15/6-idiosyncrasies-of-the-chinese-super-rich/.Blog2017
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Atwal, G. India in the Spotlight. India Now Business and Economy, 11 juin 2018.Interviews2018
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Atwal, G., Bryson, D. Marketers incognito: a luxury store evaluation in practice. European Case Clearing House, 2017, n°517-0127-1.Études de cas2017
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Williams, A., Atwal, G., Bryson, D. Luxury Craftmanship - The Emergent Luxury Beer Market. British Food Journal, 2019, vol. 121, n°2, p. 359-370.Articles dans des revues à comité de lecture2019
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Atwal, G., Bryson, D. Tripping on twitter. European Case Clearing House, 2017, n°517-0170-1.Études de cas2017
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Atwal, G., Williams, A. Luxury Brand Marketing - The Experience is Everything!. In: Kapferer, J-N., Kernstock, J., Brexendorf, T.O., Powell, S.M. (coord.). Advances in Luxury Brand Management, Basingstoke: Palgrave Macmillan, 2017, p. 43-57.Chapitres d’ouvrages2017
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Bryson, D., Atwal, G. Corporate Scandals – Cauldrons of Spilt Trust. The World Financial Review, 2017.Articles dans des revues/supports digitaux professionnelles2017
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Atwal, G., Bryson, D. BE Blogs: Are marketers ready for the desi luxury shopper?. ET BrandEquity.com, 28 juin 2017,http://brandequity.economictimes.indiatimes.com/news/marketing/are-marketers-ready-for-the-desi-luxury-shopper/59346432.Tribunes de presse2017
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Atwal, G., Bryson, D. Antecedents of Intention to use Green Banking in Germany . MMA 2017, 22-24 mars 2017, Chicago, Etats-Unis.Conférences académiques2017
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Atwal, G., Heine, K., Crener-Ricard, S., Phan, M. Personality-Driven Luxury Brand Management. Journal of Brand Management, 2018, vol. 25, n°5, p. 474-487.Articles dans des revues à comité de lecture2018
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Atwal, G., Bryson, D. Luxury Brands in China and India. 1ère éd., Basingstoke : Palgrave Macmillan, 2017, 256 p.Ouvrages2017
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Atwal, G., Bryson, D., Heine, K. Antecedents of Luxury Brand Hate. The Mystique of Luxury Brands Conference , 12-13 mai 2016, Shanghai, Chine.Conférences académiques2016
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Atwal, G., Bryson, D. Considerations on the Design of a Luxury Footprint for India. In: Thieme, W. (coord.). Luxusmarken Management. Grundlagen, Strategien und praktische Umsetzung, Wiesbaden: Springer, 2017, p. 177-186.Chapitres d’ouvrages2017
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Sinha, N., Chaudhuri, H.R., Atwal, G., Mazumdar, S., Williams, A. Culture and Authenticity Denominations in Bengali-Themed Restaurants. In: Chand Dhiman, M. (coord.). Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations, Hershey: IGI Global, 2016, p. 265-287.Chapitres d’ouvrages2016
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Atwal, G., Bryson, D. How the Brexit Referendum was Trumped: Personality, Protest and Patriotism. The World Financial Review, 2016.Articles dans des revues/supports digitaux professionnelles2016
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Heine, K., Phan, M., Atwal, G. Authenticity and prestige: what luxury brands could learn from the wine industry?. Luxury Research Journal, 2016, vol. 1, n°2, p. 177-190.Articles dans des revues à comité de lecture2016
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Atwal, G., Bryson, D., Chauhuri, A., Dave, K. Antecedents of Intention to Use Green Banking Services in India. Strategic Change, 2016, vol. 25, n°5, p. 549-565.Articles dans des revues à comité de lecture2016
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Atwal, G., Bryson, D. The Brand Trump. The World Financial Review, 2016.Articles dans des revues/supports digitaux professionnelles2016
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Atwal, G., Bryson, D. Subway Germany: Destination Success?. Principles and Practice of Marketing, 2016.Études de cas2016
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Atwal, G., Bryson, D. Made in India: a new era for luxury brands?. Indian Management, 2015, p. 62-65.Articles dans des revues/supports digitaux professionnelles2015
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Seidemann, V., Atwal, G., Heine, K. Gift culture in china: consequences for the fine wine sector. In: Capitello, R., Menival, D., Yuan, J. (coord.). The Wine Value Chain in China, Elsevier – Chandos Publishing, 2016, p. 47-62.Chapitres d’ouvrages2016
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Atwal, G., Bryson, D. Luxury Brands in Emerging Markets - 5 Drivers of Change. LUXURYfacts, 9 avril 2015,http://www.luxuryfacts.com/index.php/pages/article/4346.Blog2015
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Atwal, G. Is This a New Era for Chinese Luxury Brands?. Branding magazine, 16 décembre 2014,http://www.brandingmagazine.com/2014/12/16/is-this-a-new-era-for-chinese-luxury-brands/.Blog2014
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Bryson, D., Atwal, G., Chaudhuri, H.R., Dave, K. Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions. Strategic Change, 2015, vol. 24, n°3, p. 207-223.Articles dans des revues à comité de lecture2015
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Atwal, G., Bryson, D. Hidesign: the emergence of a global fashion brand published in Foundations of Marketing by John Fahy and David Jobber, 5th Edition. McGraw-Hill, 2015.Études de cas2015
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Heine, K., Atwal, G., Ates, Z. Luxury wine marketing. In: Charters, S.J., Gallo, J. (coord.). Wine Business Management, Paris: Pearson, 2014, p. 235-246.Chapitres d’ouvrages2014
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Atwal, G., Bryson, D., Parameswaran, A. Decrypting the aspiring Indian low-income consumer. The World Financial Review, 2015, p. 57-61.Articles dans des revues/supports digitaux professionnelles2015
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Atwal, G., Bryson, D. Fast-Fashion Collaborations: Cheap but Chic, 2014.Études de cas2014
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Atwal, G., Bryson, D. Digital Burberry: Dilemmas in Bringing Luxury Directly To The Customer, 2014.Études de cas2014
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Atwal, G., Bryson, D. Luxury Brands Need to Chart a Course into New Frontier Markets. The World Financial Review, 2014, p. 46-48.Articles dans des revues/supports digitaux professionnelles2014
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Atwal, G., Bryson, D. Ergo: Ethical Crises of a German Insurance Giant. William Davidson Institute at the University of Michigan, 2014, n°1-429-390.Études de cas2014
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Atwal, G., Bryson, D. The luxury market in Africa – emerging consumer empowerment is creating a luxurious future. The African Business Review, 2013, p. 20-22.Articles dans des revues/supports digitaux professionnelles2013
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Atwal, G., Bryson, D., Hultén, P. The Impact of Product Packaging on Consumers’ Purchase Decisions within a Low Involvement Category. Journal of Euromarketing, 2012, vol. 21, n°2-3, p. 124-136.Articles dans des revues à comité de lecture2012
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Atwal, G., Bryson, D. Luxury Brands in Emerging Markets, Basingstocke : Editions Palgrave Macmillan, 2014, 240 p.Ouvrages2014
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Atwal, G., Bryson, D. Subway Germany; Sink or Swim?. Principles and Practice of Marketing, 2013, n°1077.Études de cas2013
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