Annuaire des professeurs
Glyn ATWAL
Glyn ATWAL
Professeur associé &
Département : Marketing
Équipe disciplinaire : Marketing,
Axe(s) de recherche : Wine & Spirits, ,
glyn.atwal@bsb-education.com
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Publications
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publications de
Glyn ATWAL
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Atwal, G., Jain, S. The luxury market in India, Maharajas to masses, Basingstoke : Editions Palgrave Macmillan, 2012, 217 p. | Ouvrages | 2012 |
Atwal, G., Williams, A. Is This Shangri-La? Authenticity: The Challenge for Developing Hospitality Economies. Journal of Brand Management, 2012, vol. 19, n°5, p. 405-413. | Articles dans des revues à comité de lecture | 2012 |
Atwal, G., Roy Chaudhuri, H., Lecat, B. Learn Before You Leap: Understanding The Knowledge Transfer Paradigm In The Swiss Luxury Watch Industry, 2013. | Cahiers de recherche | 2013 |