PROFESSORS DIRECTORY

Assadi D. Do People Say what the Brands Want them to Say? Quarterly conference of the Banque Populaire Chair in Microfinance of Burgundy School of Business 22 mars 2012 Dijon France.

Assadi D. Entretien avec Bani Sadr. Eurorient 2011 n°31 p. 17-26.

D'angelo M. Assadi D. Conclusion. Eurorient 2011 n°31 p. 191-194.

Assadi D. Les sanctions économiques peuvent-elles changer les comportements politiques des pays? Le cas de la République islamique d’Iran. Cahiers du CEREN 2011 n°35 p. 49-63.

Ashta A. Assadi D. Babyloan: Microcredit Great Stories Scaling Issues In Social Business. European Case Clearing House 2011 n°311-081-1.

Assadi D. Alia H. Featuring loans with social collaterals: The role of reference trust groups. Symposium on Corporate Responsibility and Innovation EABIS 6-7 avril 2011 Dijon France.

Assadi D. Préface. Cahiers du CEREN 2011 n°37 p. 3.

Assadi D. Are Gifts Always Free ?. 2nd Joint Research Conference 10 mai 2011 Dijon France.

Assadi D. Hudon M. La microfinance : de la charité aux affaires : Introduction. Management & Avenir 2011 n°46 p. 196-204.

Ashta A. Assadi D. The use of Web 2.0 technologies in online lending and impact on different components of interest rates. In: Advanced technologies for microfinance: Solutions and challenges Hershey: IGI Global 2011 p. 206-224.

Assadi D. Cudi A. Le “Mobile Banking” est-il efficace pour offrir des services financiers aux non-bancarisés?. Cahiers du CEREN 2011 n°37 p. 67-83.

Assadi D. Impact of Storytelling on Consumer Behavior: The Case of Storytelling and Website’s Stickness. 7th Global Brand Conference Academy of Marketing 5-6 avril 2011 Oxford Royaume-Uni.

D'angelo M. Assadi D. Introduction. Eurorient 2011 n°31 p. 8-16.

Assadi D. Hudson M. Marketing Analysis of Emerging Peer-to-Peer Micro-lending Websites. In: Ashta A. (coord.). Advanced technologies for microfinance: Solutions and challenges Hershey: IGI Global 2011 p. 185-205.

Assadi D. Cudi A. Mobile Banking: exemples en Afrique. 5th University Meets Microfinance – Workshop 31 mai 2011 Paris France.

Assadi D. What do religions say about consumption?. 2nd Joint Research Conference 10 mai 2011 Dijon France.

Assadi D. Ashta A. The Building of Brand Affective Equity How Do People Like Kiva and Zopa: An investigation into the social media ?. 7th Global Brand Conference of the Academy of Marketing Brand Corporate Identity and Reputation SIG 6-9 avril 2011 Oxford Royaume-Uni.

Assadi D. Featuring loans with social collaterals: The role of Reference Trust (Lending) Groups. 2nd European Research Conference on Microfinance Groningue Pays-Bas.

Assadi D. Cudi A. Le potentiel d’inclusion financière du “Mobile Banking”. Une étude exploratoire. Management & Avenir 2011 n°46 p. 205-222.

Assadi D. Ashta A. P2P Interaction Orientation and Brand Value Building in Online Social Lending Startups. 1st Conference Institutional and Technological Environment for Microfinance 7-8 janvier 2010 New-Delhi Inde.

Ashta A. Assadi D. P2P Interaction Orientation and Brand Value Building in Online Social Lending Startups. Cahiers du CEREN 2010 n°31 p. 6-17.

Ashta A. Assadi D. Should online Micro-lending be for profit or for philanthropy ? DhanaX and Rang De. 1st Conference Institutional and Technological Environment for Microfinance 7-8 janvier 2010 New-Delhi Inde.

Assadi D. Hudson M. Marketing-Mix of Online Social Lending Websites. Journal of Electronic Commerce in Organizations 2010 vol. 8 n°3 p. 15-25.

Assadi D. Microfinance et finance islamique : exemples sur ligne Une micro-révolution en mutation. 2e forum rhônalpin de la microfinance 29 janvier 2010 Lyon France.

Assadi D. Iran a Year after the Election. FLARE (Freedom Legality and Rights in Europe) 25-26 juin 2010 Rome Italie.