PROFESSORS DIRECTORY
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Djamchid ASSADI
ASSOCIATE PROFESSOR
Department:
Digital Management
Disciplinary team:
Digital Management
Research axis:
Digital Leadership
,
,
djamchid.assadi@bsb-education.com
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Discover the
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Djamchid ASSADI
's publications.
Name
Type
Year
Assadi D. Crowdfunding: Back to Market?. Quarterly conference of the Banque Populaire Chair in Microfinance of Burgundy School of Business 1er octobre 2013 Paris France.
Papers in Academic Conferences
2013
Assadi D. Do people say what the brands want them to say?. 3rd European Research Conference on Microfinance 10-12 juin 2013 Kristiansand Norvège.
Papers in Academic Conferences
2013
Assadi D. L’inégalité (du marché) peut-elle être juste ?. Marketing Grandes Écoles 19 mai 2013 http://journaldesgrandesecoles.com/linegalite-du-marche-peut-elle-etre-juste/.
Press tribunes
2013
Assadi D. La philosophie « marché » du phénomène « crowdsourcing » Quarterly conference of the Banque Populaire Chair in Microfinance of Burgundy School of Business 1er octobre 2013 Dijon France.
Research seminars
2013
Assadi D. Marketing Analysis of Emerging P2P Markets on the Internet: A case study of online social lending websites. 3rd European Research Conference on Microfinance 10-12 juin 2013 Kristiansand Norvège.
Papers in Academic Conferences
2013
Assadi D. L’éthique et le marketing : Je t’aime moi… aussi !. Marketing Grandes Écoles 19 mai 2013 http://journaldesgrandesecoles.com/l%E2%80%99ethique-et-le-marketing-je-t%E2%80%99aime-moi%E2%80%A6-aussi/.
Press tribunes
2013
Assadi D. Élection présidentielle en Iran : pourquoi rien ne changera ni pour le pays ni pour le monde. Les Échos.fr 12 juin 2013 http://lecercle.lesechos.fr/economie-societe/international/afrique/221174344/election-presidentielle-iran-pourquoi-rien-changera.
Press tribunes
2013
Assadi D. Do People Say What the Brands Want Them to Say? An Investigation into the Social Media Twitter. 3rd Institutional and Technological Environment for Microfinance Conference 4-7 janvier 2012 New-Delhi Inde.
Papers in Academic Conferences
2012
Assadi D. Ashta A. Brand Value Building in Online Social Lending Startups 2012 vol. 1 n°9 p. 139-161.
Articles in peer refereed journals
2012
Assadi D. Le neuro-marketing. Marketing Grandes Écoles 1er avril 2012 http://journaldesgrandesecoles.com/groupe-esc-dijon-bourgogne-le-neuro-marketing.
Press tribunes
2012
Assadi D. Qu’est-ce que la rente?. Finance Grandes Ecoles 2012 p. 40.
Papers/digital media in professional journals
2012
Assadi D. Le marketing olfactif : à la recherche du parfum idéal. Marketing Grandes Écoles 1er décembre 2012 http://journaldesgrandesecoles.com/le-marketing-olfactif-a-la-recherche-du-parfum-ideal/.
Press tribunes
2012
Assadi D. Localopment Quarterly conference of the Banque Populaire Chair in Microfinance of Burgundy School of Business 28 septembre 2012 Dijon France.
Research seminars
2012
Assadi D. Official and Popular Narratives of Brands’: Preliminary Comparative Analysis. 3rd Joint Research Conference 30 mai 2012 Oxford Royaume-Uni.
Papers in Academic Conferences
2012
Assadi D. Group as Social Collateral and Governance: What the Disciples Say?. 3rd Joint Research Conference 30 mai 2012 Oxford Royaume-Uni.
Papers in Academic Conferences
2012
Assadi D. La rente en république islamique d’Iran : les mésaventures d’une économie confisquée Paris : Editions l’Harmattan 2012 245 p.
Books
2012
Assadi D. L’impact de l’odorat sur le comportement humain : vers un marketing olfactif sur Internet ?. Cahiers du CEREN 2012 n°41 p. 119-125.
Working papers
2012
Assadi D. Les alternatives de développement local: complémentarité et conflit Quarterly conference of the Banque Populaire Chair in Microfinance of Burgundy School of Business 13 décembre 2012 Dijon France.
Research seminars
2012
Assadi D. Ashta A. Featuring loans with social collaterals: The role of Self-help Trust Groups online and offline. 3rd Joint Research Conference 30 mai 2012 Oxford Royaume-Uni.
Papers in Academic Conferences
2012
Assadi D. Online Group Lending Quarterly conference of the Banque Populaire Chair in Microfinance of Burgundy School of Business 19 avril 2012 Dijon France.
Research seminars
2012
Assadi D. Do People Say What the Brands Want Them to Say? An investigation into the social media Twitter on Kiva and Zopa Quarterly conference of the Banque Populaire Chair in Microfinance of Burgundy School of Business 18 septembre 2012 Dijon France.
Research seminars
2012
Assadi D. De Bigault De Granrut M. Pasqual B. L’impact du design sonore sur le comportement de navigation des cybernautes. Cahiers du CEREN 2012 n°40 p. 66-166.
Working papers
2012
Assadi D. Social collateral: Ex Ante vs. Ex post. 3rd International Conference on Institutional and Technological Environment for Microfinance 4-7 janvier 2012 New-Delhi Inde.
Papers in Academic Conferences
2012
Assadi D. Quand le storytelling s’impose dans la campagne. Les Échos.fr 19 avril 2012 http://lecercle.lesechos.fr/presidentielle-2012/221145721/quand-storytelling-simpose-campagne.
Press tribunes
2012
Assadi D. Ashta A. The Building of Brand Affective Equity: Do People Say What the Brands Want Them to Say? An investigation into the social media “Twitter”. 3rd Joint Research Conference 30 mai 2012 Oxford Royaume-Uni.
Papers in Academic Conferences
2012