PROFESSORS DIRECTORY

Bryson D. Atwal G. Antecedents of Attitude towards the Adoption of Internet Banking in Senegal. Innovations: Journal of Innovation Economics and Management 2013 vol. 1 n°11 p. 33-54.

Fonrouge C. Loup S. Reboud S. Atwal G. Entrepreneurs du luxe. Table Ronde 8e Conférence de l’Académie de l’Entrepreneuriat et de l’Innovation 22-25 octobre 2013 Fribourg Suisse.

Atwal G. Bryson D. Subway Germany; Sink or Swim?. Principles and Practice of Marketing 2013 n°1077.

Atwal G. Bryson D. The luxury market in Africa – emerging consumer empowerment is creating a luxurious future. The African Business Review 2013 p. 20-22.

Bryson D. Atwal G. Hultén P. Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands. Qualitative Market Research 2013 vol. 16 n°4 p. 393-405.

Atwal G. The limits of luxury. The Smart Manager India’s first world class management magazine 2013 vol. 12 n°2 p. 79-81.

Atwal G. Roy Chaudhuri H. Lecat B. Learn Before You Leap: Understanding The Knowledge Transfer Paradigm In The Swiss Luxury Watch Industry 2013.

Atwal G. Jain S. India’s Luxury – A Tale of Paradoxes. The World Financial Review 2012 p. 62-64.

Atwal G. Jain S. Recognizing the Future. In: The luxury market in India Maharajas to masses Basingstoke: Editions Palgrave Macmillan 2012.

Williams A. Atwal G. The hedonistic consumption of luxury and iconic wines. In: Hennings N. Wiedeman D.G. (coord.). The Luxury Handbook Wiesbaden: Springer Gabler 2012 p. 379-395.

Atwal G. Rise and shine in India. The Smart Manager India’s first world class management magazine 2012 vol. 11 n°5 p. 56-59.

Atwal G. Khan S. Fitting In India. In: The luxury market in India Maharajas to masses Basingstoke: Editions Palgrave Macmillan 2012.

Atwal G. Williams A. Realms of a luxury wine experience. International Conference on Innovations & Trends in Wine Management 22 juin 2012 Dijon France.

Atwal G. Williams A. Is This Shangri-La? Authenticity: The Challenge for Developing Hospitality Economies. Journal of Brand Management 2012 vol. 19 n°5 p. 405-413.

Atwal G. Medh K. Its’ All In The Bag. Branding Magazine 2012 p. 27-29.

Atwal G. A Fine Balance. The Smart Manager India’s first world class management magazine 2012 vol. 11 n°6 p. 33-35.

Atwal G. Khan S. Bryson D. The Communications Dilemma. In: The luxury market in India Maharajas to masses Basingstoke: Editions Palgrave Macmillan 2012.

Atwal G. Bryson D. Hultén P. The Impact of Product Packaging on Consumers’ Purchase Decisions within a Low Involvement Category. Journal of Euromarketing 2012 vol. 21 n°2-3 p. 124-136.

Atwal G. Bryson D. Subway derailed: the case of Germany. Foundations of Marketing 2012 n°1078.

Atwal G. Jain S. The luxury market in India Maharajas to masses Basingstoke : Editions Palgrave Macmillan 2012 217 p.

Atwal G. The hedonistic consumption of luxury and iconic wines. 3rd Joint Research Conference 30 mai 2012 Oxford Royaume-Uni.

Vladimir V. Hulten P. Atwal G. Grocery Shopping in France And Sweden: Impact of Promotions on Impulse Purchasing. 11e International Conference on Arts and Cultural Management 24-27 mai 2011 Ljubljana Slovénie.

Atwal G. Khan S. Von Gersdorff J. Luxury Marketing Tactics & Strategies in Emerging Markets. World Brand Congress 24-26 novembre 2011 Bombay Inde.

Atwal G. Bryson D. Hulten P. Antecedents of extreme negative affect within the luxury sector Luxury & Counterfeit Issues. Challenges & Prospects 9-10 juin 2011 Genève Suisse.

Atwal G. Bryson D. Measuring the perceptions of luxury brands. A comparison between Finland and the UK. Global Conference on Business and Finance 2-5 janvier 2011 Las Vegas Etats-Unis.