Bartsch, F., Diamantopoulos, A., Paparoidamis, N., Chumpitaz, R. Global brand ownership: The mediating roles of consumer attitudes and brand identification. Journal of Business Research, 2016, vol. 69, n°9, p. 3629-3635.
Rank (tous) accréditations :
CNRS 2, FNEGE 2, HCERES A
Rank (tous) BSB :
CNRS 2, FNEGE 2, HCERES-ECO A, HCERES-GESTION A