Tran, T.T.H., Paparoidamis, N., Leonidou, C. Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions. Journal of International Marketing, 2020, vol. 28, n°3, p. 64-83.
Rank (all) accreditations :
CNRS 2, FNEGE 2, HCERES A
Rank (all) BSB :
CNRS 2, FNEGE 2, HCERES A