ANNUAIRE DES PROFESSEURS

Assadi D. Are Gifts Always Free? A multidisciplinary investigation on the roles of gifts in commercial relations. Colloque Hors Média 2010 25-26 mars 2010 Nancy France.

Ashta A. Assadi D. Rang De and online lending in India. Microfinance Focus 2010.

Ashta A. Assadi D. Should online micro-lending be for profit or for philanthropy ? DhanaX and Rang De 2010 vol. 2 n°6 p. 123-146.

Ashta A. Assadi D. Microfinance: Towards a financial approach or a Return to a social approach. Microfinance Focus 2010.

Assadi D. P2P Interaction Orientation and Brand Value Building in Online Social Lending Startups. 6th colloquium of the Academy of Marketing’s Brand corporate identity and reputation special intere 9-10 avril 2010 Barcelone Espagne.

Assadi D. Does Improvement of ’Human Capital’ mean improvement of social conditions ? Case of Iranian Women in Iran. 1st European PGN (Persian and Persianate Gender Network) roundtable World Bank initiative 25-26 juin 2010 Breukelen Pays-Bas.

Assadi D. Ashta A. Governance of Trust in P2P Lending Websites. 3rd conference on Governance in Microfinance 31 août-1er septembre 2010 Groningue Pays-Bas.

Assadi D. Legwaila M. An Old Question for a New Situation: Adaptation and Standardization in Transnational Brand Strategies. The case of Additional Sales on Amazon.com. Cahiers du CEREN 2010 n°32 p. 9-46.

Ashta A. Assadi D. Should online Micro-lending be for profit or for philanthropy°? DhanaX and Rang De. Cahiers du CEREN 2010 n°31 p. 18-31.

Assadi D. Legwaila M. Amazon.com and Seven Sister Websites: A Comparative Analysis of Buying Behavior in Different National Cultures. 1st Joint Research Conference 26 mai 2010 Oxford Royaume-Uni.

Ashta A. Assadi D. An analysis of European online micro-lending websites. Innovative marketing 2010 vol. 6 n°2 p. 7-17.

Assadi D. The economic empowerment of women from Iran Afghanistan and Tajikistan inside and outside their home countries. 1st European PGN (Persian and Persianate Gender Network) roundtable World Bank initiative 25-26 juin 2010 Breukelen Pays-Bas.

Ashta A. Assadi D. Participation à la table ronde "Finance responsable : les réponses des religions". Congrès " L’innovation économique et sociale en Bourgogne : le Social Business en action" 18-19 novembre 2010 Dijon France.

Johnson S. Ashta A. Assadi D. Online or Offline ? The Rise of ’Peer-to-Peer’ Lending in Microfinance. Journal of Electronic Commerce in Organizations 2010 vol. 8 n°3 p. 26-37.

Assadi D. Sanders P. La Russie la Chine et les sanctions économiques contre la République islamique d’Iran. Le Monde.fr 4 mai 2010 http://www.lemonde.fr/idees/article/2010/05/04/la-russie-et-la-chine-face-aux-sanctions-economiques-contre-la-republique-islamique-d-iran-par-djamchid-assadi-et-paul-sanders_1346232_3232.html?xtmc=la_russie_la_chine_et_les_sanctions_economiques_contre_la_.

Notebaert J-F. Attuel-Mendes L. Assadi D. Nouvelles technologies de l’information et de la communication nouvelles stratégies marketing. Gestion - Revue Internationale de Gestion 2010 vol. 34 n°4 p. 71-77.

Attuel-Mendes L. Notebaert J-F. Assadi D. The quality of interaction in customer service in the sector of online banking: A comparative analysis of the American and the French websites from email to Web 2.0. Journal of IMS Group 2010 vol. 7 p. 64-88.

Assadi D. L’Iran sous la présidence de Mahmoud Ahmadinejad. Bilan et perspectives Paris : Editions l’Harmattan 2009 175 p.

Assadi D. Ashta A. P2P Interaction Orientation and Brand Value Building in Online Social Lending Startups. CERMI Research Workshop 27 novembre 2009 Mons Belgique.

Assadi D. Ashta A. An Analysis of European Online micro-lending Websites. European Microfinance Network 4-5 juin 2009 Milan Italie.

Assadi D. Storytelling en marketing Poisy : Éditions Le Génie des Glaciers 2009 66 p.

Ashta A. Assadi D. A tale of two sites in India: DhanaX and Rang De. Should online Micro-lending be for profit or for philanthropy?. Cahiers du CEREN 2009 n°29 p. 164-179.

Ashta A. Assadi D. Generating brand value in online Microfinance startups. 5th colloquium of the Academy of Marketing’s Brand corporate identity and reputation special intere 1er-3 septembre 2009 Cambridge Royaume-Uni.

Assadi D. Brouard J. Storytelling : comment les maisons de champagne racontent-elles leurs histoires sur Internet. 4th Bacchus Conference 8-10 juillet 2009 Dijon France.

Ashta A. Assadi D. Online lending in India. University Meets Microfinance 7-8 novembre 2009 Berlin Allemagne.